Global Product Introduction Specialist

5 days ago


Gladsaxe, Gladsaxe Municipality, Denmark Terma Group Full time

About This Opportunity

We are seeking a highly skilled Launch Manager to join our team. As a key member of our organization, you will be responsible for leading the planning, coordination, and execution of launches from concept to market introduction.

Your Key Responsibilities

  • Launch Planning: Develop marketing launch plans for gate reviews, ensuring structured decision-making at key milestones and managing timelines, budgets, and deliverables.
  • Market Research: Leverage market research from the Insights team to understand customer needs, the competitive landscape, and industry trends and apply these to shape launch strategies and optimize market positioning.
  • Process Optimization: Align, refine, and improve launch processes with internal stakeholders to reflect new ways of working based on cross-functional feedback, post-launch learnings, and return on marketing investment.
  • Stakeholder Engagement: Coordinate and manage stakeholders across multiple departments, ensuring alignment between Product Management, Sales, Commercial Excellence, Insights, and Marketing.
  • Performance Evaluation: Define and track key performance indicators (KPIs) for launches, analyze launch performance, and promote best practices across the organization.


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