Data Analytics Manager

2 months ago

Copenhagen, Copenhagen, Denmark Publicis Sapient Full time
Job Description

We are seeking a highly skilled Data Analytics Manager to join our team at Publicis Sapient. As a key member of our Data & Insights practice, you will play a critical role in driving business growth and success through data-driven decision making.

Your primary responsibilities will include:

  • Developing and implementing comprehensive data strategies to drive impactful business decisions
  • Collaborating with internal and external stakeholders to design and deliver measurement frameworks, performance plans, and executive-level presentations
  • Leading the development of data narratives and insights to inform business strategy
  • Managing and maintaining a knowledge repository for third-party insights and research
  • Facilitating workshops to brainstorm and develop complex data solutions

Requirements

  • Experience working in a data analytics/data-centric business environment with a strong foundation in data strategy
  • Consulting background or agency team orientation preferred
  • Entrepreneurial and self-starter mindset with excellent problem-solving skills
  • Excellent leadership skills with a focus on empathetic leadership and team-player attitude
  • Expert communicator with strong verbal and written skills

Main Responsibilities

  • Analyze business needs, define requirements, and build data strategies that drive impactful, data-driven decisions
  • Develop and steer the organization's data strategy, including architecture, reporting, analytics, and AI/machine learning
  • Create clear, visual data frameworks and KPI definitions for measuring performance
  • Utilize Journey Management practices to enhance analysis of customer journeys and campaigns
  • Manage and maintain a knowledge repository for third-party insights and research
  • Facilitate workshops to brainstorm and develop complex data solutions
  • Guide teams in structuring and implementing across the Marketing Technology Stack to track and measure success
  • Promote a test-and-learn approach for optimizing web performance, media investments, and product features
  • Advance attribution strategies by tracking and analyzing the impact of marketing activities
  • Translate data into actionable insights for stakeholders and clients

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