Membership Localisation Strategist

5 days ago


Copenhagen, Copenhagen, Denmark LEGO Gruppe Full time
Job Description

As a Senior Manager, Membership Localisation, you will play a crucial role in driving the localisation of the LEGO Group's Membership Programme. You will lead the membership localisation strategy development and implementation to define opportunities for local adaptations of the membership programme across key markets.

Key responsibilities include leading the matrix relationship and partner engagement towards country business units for membership localisation, including regular business and communication updates. You will also build and foster a community of membership champions to support delivery on overall membership goals and objectives.

This role requires 8-10 years of senior experience in leading best-in-class membership and loyalty strategies at both country and global levels. Proven ability to lead matrix relationships across diverse geographies and markets is essential.

The successful candidate will excel at communicating with senior leaders, conveying clear recommendations based on a solid foundation. Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B) is highly valued.



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