Paid Media Campaign Lead

7 days ago


Copenhagen, Copenhagen, Denmark Conference Manager Full time
About the Role

We're looking for a Paid Media Campaign Lead to join our marketing team at Conference Manager. In this role, you will develop and execute paid media strategies across SEM and social to generate qualified leads for our B2B conference management platform.

You will manage campaign operations in collaboration with our ad agency, including bid management, budget allocation, A/B testing, and performance optimization. You will also create and optimize compelling ad copy, visuals, and landing pages to improve conversion rates.

Your experience with marketing automation platforms and CRM systems will enable you to implement advanced targeting strategies to reach event planners, conference organizers, and other key decision-makers. You will track, analyze, and report on campaign performance using tools like Piwik Pro, Google Analytics, Google Ads, LinkedIn Campaign Manager, and other platforms.

You will collaborate with the broader marketing team to ensure paid media campaigns align with content, product marketing, and overall go-to-market strategy. Your strong communication skills and ability to explain complex metrics to stakeholders will help drive business decisions.

About Us

Conference Manager is a growing B2B SaaS company that provides a platform for planning, executing, and hosting professional events and conferences. Our platform streamlines the entire conference management process, from registration to post-event analytics, helping event planners deliver exceptional experiences through a flexible and intuitive platform.



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