Travel Marketing Expert

2 days ago


Copenhagen, Copenhagen, Denmark momondo Full time
Job Description

We are seeking a highly skilled Travel Marketing Expert to join our team. The ideal candidate will have experience with email and push marketing, as well as HTML/CSS knowledge.

Responsibilities:
  • Work with global teams to support end-to-end process for all email & push marketing campaigns; including planning, asset/copy collection, proof review, QA, executing and deployment.
  • Assist in developing and executing campaign optimization strategies using A/B testing, segmentation strategies, and other methods.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle.
  • Own the building of all email/push marketing campaigns in ESP, which will require experience with HTML/CSS.
  • Monitor campaign performance metrics and provide insights to Engagement Marketing as well as cross-functional collaborators.
  • Work to continuously improve all metrics, including deliverability, opens, clicks, and revenue.
  • Coordinate the global email & push campaign calendar and review process with consideration for other departments and stakeholders.
  • Assist with email reporting/presentations; including preparation of business reviews and competitive analysis/marketing research.
  • Regularly identify trends and email/push marketing strategies from other leading global brands to gain insights on best practices and new innovative ideas.


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