Trade Activation Marketing Manager

2 weeks ago

Copenhagen, Copenhagen, Denmark Kerry Full time

As we continue to accelerate the growth of our Foodservice business in Europe, we are seeking an experienced Trade Activation Marketing Manager to support the growth of our Da Vinci Gourmet brand across the continent.

This role will require a high level of collaboration across all levels of the business, an obsession to exceed customer expectations, and a passion for new business development in a fast-paced dynamic market.

Key Responsibilities:

  • Partner with the DVG Brand team and Mainland Europe Commercial leads to deliver on the brand growth ambitions and expand into new markets.
  • Work with the DVG Mainland Europe team to shape our strategy for market expansion and lead the development of best-in-class distributor/importer on-boarding and activation management.
  • Build a sound understanding of market trends and consumer needs to tailor our brand and concept proposition to meet the needs of our customers and their markets.
  • Build effective relationships with customer marketing departments and work in partnership to build and execute end-user targeting activations to support a 'push pull' model across mainland Europe.
  • Work with the DVG brand team to develop, tailor, and execute our DVG marketing programmes to support mainland Europe customer activation.
  • Identify and develop brand-building marketing opportunities per region, in line with our market expansion plans.
  • Manage all marketing collateral and develop digital and print content for customer and industry events, in line with brand guidelines.
  • Project manage trade shows and events, including customer engagements where marketing input is required.
  • Coordinate the preparation of customer meetings at our Global Technology & Innovation Centre and at customer headquarters.
  • Gather beverage concept & market insights to continually build our expertise as we expand into new markets.
  • Evaluate trade activation marketing programmes to continually improve effectiveness and return on marketing investment.

Requirements:

  • Bachelors or master's degree in Marketing, Business Development, or related field.
  • A proven track record of delivering above-market growth in a multi-market Trade Activation Marketing role.
  • Previous Trade Activation Marketing experience, with extensive experience at delivering best-in-class customer engagements essential.
  • Creative and activation agency management experience essential.
  • Strong commercial acumen essential.
  • Multiple European languages of benefit.
  • Experience at managing Importer and Distribution partners an advantage.
  • Experience in B2B or food ingredient industry an advantage.
  • Excellent communications skills and a talent for sharing information with relevant stakeholders.
  • Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools, and ways of working.
  • An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multi-national, multi-functional team.
  • Ability to manage multiple projects from inception to completion, including the management of multiple stakeholders (internal and external).
  • Good capability in applying quantitative and qualitative analysis methodologies, interpreting, and presenting findings in a clear, concise manner.
  • A passion for actively engaging across the business, building partnerships based on trust and integrity.

Travel across Europe will be required with this role. Home Office based.

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