Senior Marketing Executive

7 days ago


Copenhagen, Copenhagen, Denmark ZURU Inc. Full time
Job Summary

ZURU Inc. is seeking a highly skilled Senior Marketing Executive - Brand Lead to lead the development and execution of local consumer marketing campaigns for all brands in the Nordics and Benelux.

About the Role
  • Drive business growth by developing and executing strategic marketing plans for all brands within the ZURU portfolio in the Nordics and Benelux.
  • Cultivate strong relationships with cross-functional teams, including global marketing teams, local agencies, and partners.
  • Ensure alignment with market vision and goals, working closely with the Country Manager to define investments and priorities.
Key Responsibilities
  1. Lead the development of local consumer marketing campaigns, driving product sales and delivering impactful brand experiences.
  2. Manage relationships with global marketing teams, local agencies, and partners to develop local campaign assets and ensure territory initiatives are on brand.
  3. Establish processes to connect global teams with local needs, executing with excellence to drive POS and gain market share.
Requirements
  • Bachelor's degree in Marketing, Business, or related field is preferred.
  • 3-5 years of experience in consumer or brand marketing, ideally in the Toy, Fashion, Consumer Products, or any equivalent fast-paced industry.
  • Advanced understanding of standard marketing techniques, including social media, digital, and influencer marketing.
  • Knowledge of retail landscape in assigned region(s): Nordics and Benelux.
  • Language required: English, Danish; additional preferences: Swedish and Finnish.
  • Strong experience in Project Management.
  • Ability to take conclusions to problem solve and create a plan to reach the goals and present actionable insights to cross-functional teams.


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