Automation and Content Specialist
7 days ago
We believe that the strongest teams are built on diversity and inclusivity. As a member of our Customer Engagement Tribe, you will have the opportunity to work with a talented and dynamic team from diverse backgrounds. We value creativity, collaboration, and open communication.
About the JobThis role offers a unique opportunity to be part of our digital journey. As a Web and Marketing Automation Specialist, you will be responsible for supporting our international website and its dependent systems. Your primary focus will be on governance of our marketing automation tool (Iterable), as well as being a subject matter expert.
Your Key Responsibilities- Governance of DFDS' marketing automation tool (Iterable) and serving as a subject matter expert.
- Coordinating and assisting with Marketing Automation strategy and roadmap.
- Content management using Contentful and becoming a CMS superuser.
- Assisting the Engagement Services team with tasks such as localization, analytics, SEO, local marketing, and CRM/CDP data maintenance.
- Experience working with marketing automation tools, especially Iterable.
- Proficiency in writing and publishing content using a CMS or blogging platform like WordPress, Joomla, or Squarespace.
- Familiarity with Adobe Creative Suite, Google Analytics, CRM systems like Segment, and SEO principles.
- Strong communication, editing, and writing skills.
- Fluency in English, with fluency in other European languages a plus.
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