Senior Trade Marketing Specialist, Nordics

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

• Drive the development and execution of marketing plans for the Nordics and Benelux, aligned with global brand direction.
• Plan and execute Trade Marketing and E-Commerce campaigns to increase product visibility and sell-through.
• Lead consumer-side product launches, managing timelines, assets, and communications from start to finish.
• Partner with the Country Manager to define local priorities, investments, and campaigns that resonate with consumers.
• Manage and monitor marketing and trade budgets, ensuring efficient use of resources.
• Collaborate with global marketing to create localized assets while maintaining overall brand consistency.
• Lead brand positioning and ensure regional strategies reflect global guidance and local market insights.
• Manage agencies and partners across media, translation, creative, and VOD, ensuring high-quality output.
• Prepare creative briefs and support content creation using local insights to inform messaging and visuals.
• Oversee translation and localization to guarantee cultural and linguistic relevance across all assets.
• Collaborate with global teams to deliver consistent, locally relevant social media and digital campaigns.
• Align local media planning with brand goals, optimizing visibility and engagement.
• Partner with commercial teams on product launches, promotions, and retail exclusives.
• Support consumer communication, activations, events, and community engagement initiatives.
• Track campaign performance, conduct post-campaign reviews, and present actionable learnings.
• Analyze market trends, sales data, and consumer behavior to inform local strategy.
• Prepare presentations summarizing marketing results, activities, and future plans for internal stakeholders.

• Bachelor's degree in Marketing, Business, or related field preferred.
• 3–5 years' experience in consumer or brand marketing, ideally in Toy, Fashion, Consumer Products, or other fast-paced industries.
• Passion for Toys, Collectibles, and relevant products preferred.
• Strong understanding of industry trends, pop culture, and the retail landscape in the Nordics and Benelux.
• Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing.
• Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing.
• Strong analytical and problem-solving skills with ability to create actionable plans and present insights to cross-functional teams.
• Exceptional verbal and written communication, with high attention to detail.
• Proficiency in MS Office, Excel, G Suite; Figma experience a plus.
• Highly organized, efficient, and able to thrive under pressure and tight deadlines.
• Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties.
• Willingness to work across time zones and travel as required.
• Excited to contribute to a fun, dynamic, and winning culture; role based in Copenhagen office.
• Languages: Danish and English required; Finnish, Swedish, and Norwegian a strong plus.

LIFE AT ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or

WHAT WE OFFER

Culture for Growth

Global Opportunities

Surrounded by an A Player Team

ZURU – Tomorrow Reimagined

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.