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Associate Marketing Manager – Interactive Platform

13 hours ago

Billund, Denmark the LEGO Group Full time

Are you ready to shape the next generation of interactive play by bringing innovative LEGO platforms to life? Do you have the creativity and drive to make a global impact?

Then join us as an Associate Marketing Manager - Interactive Platform, where you'll transform bold ideas into real experiences. Be part of a team that values imagination and collaboration, and where your contributions truly make a difference

Core Responsibilities

In this role, you will support the end-to-end marketing delivery process, contribute to major product launches, and help shape the future of innovative LEGO play experiences. Working closely with cross-functional teams, you'll drive key projects forward and ensure our marketing execution is timely, cohesive, and impactful. The core responsibilities will include:

  • Support the Interactive Platform Marketing Team in delivering the platform to global markets.
  • Drive assigned delivery projects with clear timelines, risk management, and partner alignment.
  • Collaborate with cross-functional partners to develop marketing plans and assets that support platform objectives.
  • Develop packaging and product copy in partnership with global franchise leads and creative agencies.
  • Maintain strong communication channels across teams to ensure smooth project execution.
  • Contribute to ongoing process improvements that enhance efficiency within the Interactive Platform Marketing Team.

Play your part in our team succeeding

The Interactive Platform Marketing Team drives some of LEGO's most innovative play platforms, blending creativity, consumer insights, and cross-functional collaboration. You will be part of a passionate team that values curiosity, co-creation, and a deep commitment to delivering exceptional play experiences. Your role supports the broader organization by ensuring our product storytelling, positioning, and go-to-market execution are consistent and impactful.

Please note: This is a position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role

Do you have what it takes?

  • Proven experience in a similar marketing role, preferably within asset development, packaging, or product marketing.
  • Strong analytical skills and personal impact, with the ability to deliver results both independently and as part of a team.
  • Works independently on assigned workstreams but seeks guidance on complex challenges.
  • Supports decision-making processes with data and structured thinking.
  • Operates within established frameworks while contributing ideas for improvements
  • Ability to multitask and manage multiple partners effectively.

Nice to have

  • Experience with innovation processes and agile methodologies.
  • Familiarity with the Interactive Platform and its strategic goals.

Build your career brick by brick at the LEGO Group.

"In this role, you get to transform bold ideas into real experiences—shaping the future of play while collaborating with teams who believe imagination drives innovation."


• With occasional supervision, tasks are assigned with some explanation
• More independently solving medium tasks with low level of support

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.