Product Marketing Specialist

5 hours ago

Odense, Odense Kommune, Denmark Biogasclean AS Full time 60,000 - 120,000 per year

We are seeking a commercially minded Product Marketing Specialist to lead go-to-market strategies for new products, refine positioning for existing offerings, and support broader sales and marketing initiatives. This role bridges product, marketing, and sales - ensuring our solutions are effectively positioned and our teams are equipped to drive growth.

Your Role

  • Lead go-to-market strategies for new product launches.
  • Refine positioning and messaging for existing products to maintain market relevance.
  • Develop multi-channel marketing plans and create engaging product content.
  • Conduct market research and competitor analysis to inform strategy.
  • Collaborate with Product Management and Sales to align on roadmap and customer needs.
  • Produce marketing collateral: brochures, datasheets, presentations, case studies, and web content.
  • Support website updates and SEO optimization as part of the broader marketing plan.
  • Contribute to content marketing efforts including blogs and thought leadership pieces.

Additional Responsibilities

  • Assist in planning and participating in industry events and exhibitions.
  • Prepare presentations and follow-up materials for conferences.
  • Develop sales tools and training materials to support product understanding.
  • Support lead generation campaigns and sector-specific strategies (biogas, wastewater, food & beverage, industrial sites).

Your Talent and Knowledge

  • Proven experience in product marketing, sales enablement, or similar commercial roles.
  • Strong understanding of B2B marketing and technical products.
  • Skilled in digital marketing and content creation.
  • Excellent communication skills in English (Spanish is a plus).
  • Ability to translate complex technical information into clear, compelling messages.
  • Comfortable working cross-functionally and managing multiple priorities.

Why join us

We offer a dynamic, international work environment where sustainability and innovation go hand in hand. You'll join a passionate team dedicated to making a positive impact on the environment while driving business growth.

About us

We're an end-to-end biomethane producer At CycleØ together with our subsidiaries FNX and Biogasclean, we reduce greenhouse gas emissions by deploying proven, cost-effective, and immediate solutions to replace fossil fuels.

We are uniquely positioned to develop, build, own and operate biomethane plants using our own funding and proprietary technology. The biomethane is injected into the grid or compressed (or liquified) for transportation, providing a 'drop-in' replacement for fossil gas, contributing to the energy transition and the circular economy.

Learn more about us at our website

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