Head of Product Marketing

Are you the Head of Product Marketing we are looking for?

Imagine this:

You come across a job opening that fits you perfectly. You're excited, you have the right skills, but... you don't get invited for an interview. Why?
Because your CV only reflects your work experience - it doesn't show that you're results-driven, have strong problem-solving abilities, and are a fast learner, all of which are crucial for the role.

Frustrating, right?

At Assessio, we help organizations make objective hiring decisions based on data—not gut feeling or just a résumé. That way, we make sure the right people end up in the right roles. Companies save time during the recruitment process, improve the quality of hires, and ensure better long-term retention.

We already do this for over 2,000 organizations, including Rabobank, G-Star, KLM, Maandag, and PostNL.

As our Head of Product Marketing, you will lead the development and execution of global go-to-market strategies across our product portfolio. You'll be responsible for defining product positioning, crafting messaging that resonates with target audiences, and ensuring successful product launches in key markets. This role requires close collaboration with product, sales, and marketing teams, and involves managing a team of product marketers to drive adoption, enable commercial success, and support strategic growth initiatives.

• Lead global go-to-market planning for new products, features, and market launches
• Develop clear product positioning and messaging based on customer needs and market insights
• Manage and grow a team of product marketers across different regions
• Collaborate with Product and Sales to align on launch priorities and commercial goals
• Create sales enablement materials including pitch decks, product briefs, and competitive insights
• Conduct market research and customer interviews to inform strategy and messaging
• Track performance of launches and campaigns, and adjust based on results
• Support pricing, packaging, and segmentation decisions with data and insights

To succeed in this role, you should have:

• Extensive experience in product marketing, preferably in B2B SaaS
• Experience leading go-to-market strategy and execution across multiple markets
• Strong understanding of GTM execution, competitive analysis, and customer insights
• Strong stakeholder and communication skills and the ability to translate technical concepts into customer value
• Proven leadership experience, including managing and developing teams
• Comfortable working cross-functionally with product, sales, and marketing teams
• Analytical mindset with experience using data to guide decisions

A competitive salary, individual commission structure, and a group bonus
A premium-free pension plan
Investment in your personal development and growth
Daily catered lunch when working from our newly renovated office
Flexibility to work from home, with a remote work allowance
Regular team events—think padel, bowling, BBQs, and more
A yearly international company trip to one of our European office locations, including dinners, networking with colleagues, workshops, and fun
A clear and inspiring mission: Zero Talent Waste. Join us in creating a fairer job market where every talent is seen and valued

To ensure a fair and objective selection process, we ask every candidate to complete three  assessments: a personality, cognitive ability and motivation test. Everyone takes them—why? Because we believe in making decisions based on data, not intuition. It takes about 50 minutes and you'll receive a quick response from us once completed.

Want to learn more about the process? Visit our career page.
Curious about the assessments? More information is available on our website (Aptitude and Personality)

We look forward to meeting you
Apply now and help us shape the future of talent.

We are a fast-growing SaaS company with a modern platform for selection and development. Our culture is entrepreneurial and ambitious, with a clear goal: to become the #1 talent assessment provider in Europe.

We currently have offices in Sweden, Denmark, Norway, Germany, and Estonia—and more to come.