SEO & AEO Content Specialist

Are you a data-driven content specialist, who can make EG's Construction and Property products visible and discoverable across all relevant digital channels?
Then you might be the one we're looking for
You'll join a team of 15 marketing colleagues across Construction and Property and become part of our newly formed Digital Marketing team, distributed across the Nordics. We're building the next generation of AI-first, data-driven B2B SaaS marketing — with plenty of collaboration, room to shape your work, and a real impact on how thousands of customers discover EG online.

Your Role: Driving SEO, AEO, and High-Impact Content
You will own the SEO and AEO (Answer Engine Optimization for AI platforms) strategy and execution to ensure our content ranks, converts, and answers the questions our buyers actually ask. This newly created role combines hands-on content creation with continuous optimisation driven by data and AI insights.

• SEO & AEO Strategy
• Build keyword and intent maps per prioritized product and market (DK, NO, FI, SE, UK, PL).
• Identify content gaps and "answer opportunities" for both Google and AI/voice-based platforms.
• Feed insights into campaign and content planning together with Product Marketing and Digital Demand Gen managers.
• Content Creation & Optimisation
• Create and optimise high-performing content such as blogs, landing pages, and checklists.
• Develop content that answers real customer questions and positions EG as a trusted advisor.
• Test headlines, CTAs, and landing pages to improve conversion rates.
• Continuously refine and update content based on data, search performance, and AI-driven insights.
• Collaboration & Conversion
• Work closely with Product Marketing on messaging and SEO-driven storytelling.
• Collaborate with Demand Gen Managers to align content and campaign goals.
• Ensure each prioritized product and market has content optimised for both awareness and conversion.

The Expertise You'll Bring:

• Hands-on SEO/content marketer with a passion for optimisation and measurable impact.
• Solid experience with keyword research, intent mapping, and content performance analysis.
• Curious about AEO and how AI/voice search changes discoverability.
• Experience from multi-product and multi-language B2B SaaS or similar performance-driven environment.
• Proactive and self-driven personality and being motivating by help setting the direction for our SEO / AEO content strategy and execution.
• Native in one Nordic language and fluent in English. And the ability to execution in multiple languages.

What can you expect from us?

• A group of talented and committed colleagues who know that they only get better through collaboration and active knowledge sharing.
• Possibility of personal and professional development.
• Targeted training courses in our EG Academy.
• A work culture where we respect each other and honor diverse ways of thinking.
• Remote work combined with your colleagues in our locations. We expect you to be in the office 3 days a week. Relevant equipment will be provided for your home office.

We look forward to hearing from you
If you would like more information before you apply, please contact Dorthe Marie Kristiansen on or mail We evaluate the applications on an ongoing basis and recruit when the right candidate is found, so please send your CV and application as soon as possible. All inquiries are handled confidentially.

At EG, we develop software for our customers so they can focus on their profession. Our industry-specific software is built by peers from the industry, and backed by the scale of EG for stability, innovation, and security. We are committed to advancing industries by tackling big challenges such as resource use, efficiency, and sustainability.

Join us in creating software that works for people, not software that makes people work.

Read more about EG. Visit our career page, where you can watch two inspiring videos: one where four of our dedicated colleagues give you an insight into their work at EG, and another about how we make a difference.