Paid Social Specialist

6 days ago

Copenhagen, Copenhagen, Denmark Helion B2B Full time 60,000 - 120,000 per year

Do you want to join a fast-growing HubSpot Elite Partner, and so far the only Elite partner headquartered in Denmark? Helion B2B is an agency focused on inbound strategy, content, performance and HubSpot.

What will you be doing in this role?

Campaign Strategies, Management And Optimisation

  • Set up and manage campaigns to reach the right audiences at the right time focusing on relevant campaign optimizations.
  • Ongoing optimisation of paid social initiatives to ensure best utilization of the client's budgets to reach their individual KPIs.
  • Build and execute testing frameworks for clients to aid them in achieving their business objectives
  • Contribute to acquisition strategy taking an active part in the analysis work (conduct thorough research for our clients, including audience analysis, and market and competitor insights ). Translate research and findings into business insights and actionable steps for both client and us.

Measurement And Insights

  • Build reports for internal and external stakeholders, gathering data and insights turning them actionable
  • Ensure communication and coordination with our tracking team for optimal measurement of campaign performance

Client Communication And Meetings

  • Support client communication and participate in strategy meetings
  • Participate in planning and ideation meetings internally and with clients
  • Build relationships and trust with relevant stakeholders from the client side
  • Position yourself as a thought leader and product expert internally and externally

Contribute To Sales Pitches

  • Make paid social audits for potential clients including recommendations.
  • Participate in client pitches (not lead) to ensure understanding across the board.

To Succeed In This Role, You'll Need

  • 3+ years of experience working with different paid social platforms with particular experience within LinkedIn.
  • Experience with audience design and strategy for B2B clients (with a focus on LinkedIn as a platform).
  • Understands and has experience with B2B acquisition strategies. Understands where they differ from B2C.
  • Fluent in English.

  • Ideal but not a requirement:

  • Have worked in an agency environment before and thrives in it.

  • Fluent in a Nordic language.
  • Primary location either in Aarhus or Copenhagen.
  • A natural curiosity for translating platform data and insights into concrete business insights and recommendations.

  • Understands and have experience with ABM.

  • Nice to have:

  • A passion/curiosity for MTA and MMM. It's not a necessity to have worked with it but having an interest to develop own skills within this field is a nice to have.

  • A keen eye for process optimization and always aims to find ways to work faster and smarter.

Who is Helion B2B?

Helion B2B is a fast-growing, Elite certified HubSpot partner and inbound agency that helps B2B companies attract, engage and convert high-quality leads throughout the buyer's journey - from the first contact to the customer relationship. We are a young, ambitious, curious team genuinely passionate about our work. We value great social relationships and always make sure to celebrate our successes.

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