Senior Manager, Data

Bring your passion for data and decisioning, to help build direct and long lasting relationships with members, and inspire more builders of tomorrow

Are you interested in helping to transform LEGO Membership by shaping our 1st party member data strategy and governance, and join a values driven company in an exciting global role?

Join us for an exciting 6-month parental cover assignment as "Senior Manager, Data & Decisioning" as part of the newly established Membership & Personalisation team within LEGO Market & Channels Global Marketing.

Please note: This is a 6-MONTH PARENTAL COVER role based in our vibrant Copenhagen HUB. No relocation assistance is offered for this position.

Core Responsibilities

• Lead the development of the membership & CRM data governance framework and actively improve the quality and usability of data with respective data owners, in close partnership with the Data Office, Markets & Channels and Digital Consumer Engagement
• Lead the development of the strategic plan for 1st membership data collection, to accelerate the improvements and optimization of personalized experiences and content, in key partnership with the CRM Proposition team, Product Marketing Development, Digital Consumer Engagement and Digital
• Actively support our progressive profiling strategy and solutions, by identifying data enrichment possibilities, aimed at improving personalized communications and strengthening lead generation & segmentation
• Actively contribute to personalizing member's experiences, by creating plans to improve the data collected and leveraged through personalization algorithms (e.g. recommendation systems and next-best-action)
• Utilise all available data & analytics tools and platforms to proactively identify opportunities for improvements in data quality, member metrics, and in the size and depth of audiences we can build
• Actively drive and develop a standard-of-excellence in data-driven decision making, by showcasing and leveraging best-in-class decision science methods, to create actionable insights for senior leadership
• Responsible for aligning with data competition law, data consent, and data compliance teams on data requirements across the Membership & Personalization team
• Help drive an agile way-of-working model, ensuring quality, flexibility and speed in how business questions are tackled

Play your part in our team succeeding

M&C Marketing aims to build and deploy capabilities essential for us to win in corporate plan 2026 and ensure alignment and execution of marketing excellence globally.

This position will collaborate closely with key cross functional teams across M&C (Markets & Channels), PMD (Product Marketing Department), DCE (Digital Consumer Engagement) and Digital, helping us leverage data to achieve our membership and personalization goals effectively and efficiently.

You will report directly to the Senior Director Performance, Development & Decisioning.

Do you have what it takes?

• Relevant educational background within analytics, computer science, maths, Data Science, Big Data or other related field
• Senior experience working in an insights and analytics environment (with experience in Adobe Analytics or similar, Tableau dashboards, SQL based databases and/or R/Python)
• Experience in SQL and Excel is a must
• Strong structured problem solving & communication capabilities
• Excels at communicating with senior collaborators (written & oral); able to convey simple recommendations based on solid foundation
• Experience leading cross-functional teams
• Working knowledge of personalisation, CRM, loyalty programs and customer lifetime value
• Ability to put together clear and concise actionable insights from multiple data sources to answer business questions
• An enthusiastic, positive approach and determination to overcome obstacles; with a focus on quality, efficiency and operational excellence
• Open, collaborative communication style, with experience working across cultures and time zones to build connected, sustainable relationships regardless of organizational structure

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

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