RGM Promo and Mix Strategy Lead

1 month ago

København, Denmark Diageo Denmark AS Full time

Description :

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site:

Role Dimensions

The Revenue & Growth planning team is accountable for all RGM and GM levers across pack, channel, price and promotion and will use this to orchestrate the business approval of the one commercial plan that drives what we sell and execute. The team will work closely with the marketing, commercial and finance directors to ensure plans are constantly optimised delivering the needs of consumers, customers and Diageo.

The RGM Promo & Mix Strategy Lead will focus on the Promo and Mix RGM levers, developing promo guide rails, mechanics, and assortment mix solutions in a complex environment of local competition, international price defensibility and global brand strategies. This will be a pivotal role aligning in- and above market senior stakeholders to one coherent strategy that drives predicable revenue growth and sustainable long term market share. This role reports to the Head of Revenue Growth & Planning.

Top Functional Accountabilities Develop promo guiderails, mechanics, and assortment mix solutions for Northern Europe, focusing on key battleground occasions, countries, and price tiers and align the right portfolio prioritization to deliver on the country and brand strategies. Align our promo and mix strategy with Global Brand strategies and our European pricing strategy. Lead the promo and mix governance process, driving on time decision making, senior stakeholder alignment, and ensure best in class tools and insights are available to support decision making. Develop a deep understanding of the short- and long-term ROI of promo and mix, building a data bank for on-going optimisation, developing controls for the monitoring of promo and mix implementation, performance diagnostics, and prescriptive analytics. Lead category and brand sprints to define revenue and margin enhancement opportunities around promo and mix, and embed into the commercial plans working closely with the Strategy & Analytics team, RGM Country Managers, Consumer & Shopper Marketing, and Commercial Directors to create consumer and customer propositions. Champion a revenue management culture within Diageo Northern Europe by influencing behaviors that drive smarter decisions resulting in sales and margin growth.

About you

We’re looking for an individual with a strong growth mindset who can see the big picture and possibility from multiple angles and through a creative lens. Trailblazing & influencing come naturally to you. You are an idea generator who can remain calm & resilient under pressure. Collaboration is important to you in order to build equity with the teams who you need to bring along with you on the journey.

What you’ll bring Significant relevant commercial & marketing experience. Successful management of senior partners at all levels, resulting in strong and positive outcomes. A track record of leading ground-breaking business results. Problem solver & solution-based team player who can deal with ambiguity & adapt quickly. Strong end to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail. Experience working across multiple countries/geographies/cultures.

Leadership

Win through Execution

Sets and pursues direction without guidance and takes a wide view of their accountabilities High energy and ambition to achieve successful outcomes and high standards Balances analysis and execution and adjusts thinking in the face of new information Actively spots opportunities or issues and identifies which are urgent and important Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

Sees the big picture and possibility from multiple angles and through a creative lens Frames issues in a way that creates clarity and incorporates others' best thinking Accurately digests large amounts of information and breaks down complex problems thoroughly Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

Finds broader meaning in their work and aspires to make a significant difference Reads their environment and understands how culture and context influences people's perspectives Is actively aware of the impact they have on others and tunes in to the needs of individuals around them Communicates in a compelling, persuasive and impactful way Draws on a variety of influencing styles to engage different audiences

Invest in Talent

Displays confidence in their ability to meet challenges and succeed Maintains belief and optimism and bounces back quickly from setbacks or failures Demonstrates a realistic and thoughtful awareness of their own capabilities Proactively seeks feedback and development for growth and takes action

Worker Type : Regular

Primary Location: Hamburg

Additional Locations : Amsterdam, Copenhagen, Warsaw

Job Posting Start Date : 2024-03-01

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