Brand and Communications Manager
1 month ago
Your role:
- Protect and strengthen the Philips' reputation and brand as a health technology leader
- Develop and coordinate the execution of the strategic brand and corporate communication plan across Health Tech (above BMC level) to support strategic market and marketing objectives (as opposed to marcom and sales comms support), including:
- earned coverage in top tier media outlets (e.g. business national dailies, weeklies, broadcast, radio) and healthcare/tech trade media
- Thought leadership programs across media, Government, Academia and other audiences to grow Philips' mindshare in health technology (e.g. activating global initiatives such as the Future Health Index; identifying influential speaking opportunities, etc).
- Local execution of Internal communication & engagement on brand vision
- Local brand custodianship
- Planning and executing of local partnership and sponsorship
Communication
- Provide executive communications support to market senior management to profile them as thought leaders in health technology (e.g. speeches/presentations/Social channels)
- Partner with Group Press Office on global announcements and crisis communications where needed
- Promote Corporate Social Responsibility (CSR) activities
Drive Employee Communication
- Working with relevant stakeholders (Business, Regional management, HR) to effectively manage employee communications, including, but not limited to:
- Culture activation
- Cascading management information
- Organizing Leadership communication (Townhalls, Video messages, Newsletters)
Leadership Expectation
- Lead with agility to help Philips navigate the challenging business circumstances to focus on commercial impact across the Growth Region.
- Lead, manage, and develop international team of Communications and Brand professionals across multiple geographies in the Growth Region.
You're the right fit if:
- University degree and 8-10 years of experience in Healthcare or Technology B2B, B2G Communications strongly preferred
- Strong experience managing complex communications processes across a matrixed organization
- Strong experience communicating with multiple, diverse stakeholder groups, with proven track record in media relations beyond product PR
- Excellent oral and written skills
- Agency management experience
- Strong project management and organization skills and ability to lead internal and external resources.
- Ability to lead through influence and to work effectively with senior executives
- Ability to collaborate effectively with global teams located around the world
- Strong ability to creatively problem solve
- Fluent Swedish and preferably fluent in one of the Scandanavian languages
Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
#LI-EU
Locations
Stockholm, Sweden
Copenhagen, Denmark
Espoo, Finland
Oslo, Norway
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