Growth Hacker Marketing · Copenhagen

2 weeks ago

Copenhagen, Copenhagen, Denmark TimeLog AS Full time
About the position:

As the Growth Hacker, you will take full ownership of lead generation, ensuring a steady pipeline of high-quality leads to drive revenue growth. This is a hands-on, data-driven marketing position focused on designing, executing, and optimizing demand generation strategies in collaboration with an external marketing agency.

You will be responsible for the end-to-end lead generation workstream, from strategy development to execution, working across multiple channels to generate, qualify, and convert leads into sales opportunities. You will leverage growth hacking techniques, automation, analytics, and campaign optimization to ensure marketing efforts directly impact revenue goals.

Key responsibilities:

Lead generation and growth strategy

  • Own the entire lead generation workstream, ensuring a steady flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Develop and execute data-driven growth marketing strategies that improve lead volume, quality, and conversion rates.
  • Work closely with Sales and Revenue Operations to refine MQL-to-SQL definitions, lead scoring, and sales alignment.
  • Identify new growth channels and tactics, including paid media, organic strategies, account-based marketing, and conversion rate optimization.
  • Implement A/B testing and iterative experimentation to maximize campaign performance.

Collaboration with external marketing agency

  • Act as the primary point of contact for the external marketing agency, ensuring alignment on strategy, execution, and performance metrics.
  • Define KPIs and success criteria for agency-led campaigns, ensuring transparency and ROI tracking.
  • Oversee paid advertising (Google Ads, LinkedIn Ads, retargeting, etc.), SEO, and content marketing initiatives executed by the agency.
  • Ensure that all campaigns align with TimeLog's brand positioning, messaging, and revenue objectives.

Marketing funnel optimization and performance tracking

  • Continuously analyze, optimize, and report on the performance of lead generation campaigns, ensuring efficiency at every stage of the funnel.
  • Use marketing automation and CRM systems (we use the full HubSpot suite) to track lead progress, optimize workflows, and enhance nurturing efforts.
  • Work with Revenue Operations to ensure data-driven decision-making through marketing analytics and attribution modeling.
  • Optimize landing pages, email marketing, and conversion pathways to drive higher engagement and conversion rates.

Account-based marketing and targeted campaigns

  • Develop highly targeted ABM campaigns in collaboration with Sales, ensuring personalized engagement for key accounts.
  • Use intent data, segmentation, and personalization tactics to improve outreach effectiveness.
  • Implement retargeting and nurture campaigns to improve lead conversion rates over time.
Qualifications and experience:
  • Proven experience in growth marketing, performance marketing, or demand generation in a B2B SaaS or technology-driven environment.
  • Strong expertise in lead generation, paid media, ABM, SEO, and marketing automation tools.
  • Deep understanding of growth hacking techniques, funnel optimization, and data-driven marketing strategies.
  • Experience working with external agencies and ensuring alignment on performance and ROI.
  • Strong analytical mindset with the ability to interpret campaign data and optimize for conversions.
  • Experience in marketing attribution modeling, lead scoring, and CRM integration.
Why join us?
  • Own and drive lead generation without the complexity of a people management role.
  • Work with top-tier marketing agencies while maintaining full strategic oversight.
  • Be part of a data-driven, fast-scaling company with a strong focus on revenue growth.
  • Have direct impact on pipeline creation and sales acceleration through optimized marketing strategies.
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