Growth Marketing Manager

5 days ago

Copenhagen, Copenhagen, Denmark GetWhy Full time

GetWhy Copenhagen, Capital Region of Denmark, Denmark

Growth Marketing Manager

Are you ready to drive world-class demand generation and scale growth in an AI-powered insights company?

Then our Head of Demand Generation role at GetWhy might be for you.

Who are we?

GetWhy is the end-to-end AI-powered human insights platform, on a mission to bring companies and customers closer together and root empathy into decision-making.

We're a global insights provider that redefines the boundaries of qualitative research with empathy at our core. We bridge the gap between companies and consumers to create a better understanding and cater to human experiences on a global scale.

As a dynamic scale-up with a can-do attitude, we are rapidly growing to meet the demands of our expanding international client base. To fuel our journey, we raised a $34.5M Series A investment from PeakSpan Capital in 2024, the largest round outside Life Science in Denmark.

What does the work consist of?

We are looking for a Head of Demand Generation to lead and scale our account-based marketing (ABM) strategy, performance marketing, and growth initiatives. Your role will be pivotal in building predictable and scalable demand, working closely with Sales, Product, and Data teams to drive measurable growth.

Your responsibilities will be

  • Own and execute the demand generation strategy across multiple channels (paid media, SEO, email, content marketing, social, events, partnerships, and outbound marketing).
  • Optimize and scale our account-based marketing (ABM) efforts, driving personalized engagement with our highest-value accounts.
  • Develop and manage multi-channel campaigns that drive pipeline growth and optimize conversion rates.
  • Track, analyze, and report ROI on all marketing spend, ensuring a clear connection between marketing activities and revenue growth.
  • Continuously experiment and refine marketing strategies to improve efficiency and effectiveness.
  • Collaborate closely with Sales and RevOps to align marketing strategies with revenue goals and ensure high-quality lead generation.
  • Leverage marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo) to create scalable, high-impact campaigns.
  • Stay ahead of industry trends and emerging demand generation tactics to keep GetWhy at the forefront of innovation.

What qualifications do you need?

We're looking for a growth hacker who thrives in data-driven marketing and has experience owning the demand generation function in a fast-scaling B2B company.

  • Have 5+ years of experience in demand generation, performance marketing, or growth marketing, preferably in a B2B SaaS or insights-driven company.
  • Have a proven track record of driving high-quality pipeline growth and scaling marketing programs with a focus on ROI.
  • Be highly skilled in account-based marketing (ABM) and marketing automation platforms (HubSpot, Marketo, Salesforce, or similar).
  • Have experience with paid acquisition channels (Google Ads, LinkedIn, programmatic, etc.) and a strong understanding of SEO, email marketing, and content marketing.
  • Enjoy working with data, analytics, and reporting, using insights to optimize and drive continuous improvement.
  • Be a hands-on problem solver, able to both think strategically and execute efficiently.
  • Be collaborative and agile, thriving in a fast-paced, high-growth environment.
  • Be professionally proficient in English.
  • Live in or in proximity to Copenhagen.

What we offer

  • A fast-scaling, ambitious company where you will play a key role in shaping our growth engine.
  • An experienced leadership team that values ownership, impact, and creativity.
  • A vibrant and international work environment with 50+ colleagues from 15+ nationalities.
  • A modern, newly renovated Nordhavnen office with stunning waterfront views, relaxation areas, free daily energizers, snacks, and drinks.
  • A flexible work schedule with opportunities to work remotely.
  • A company culture that values innovation, collaboration, and transparency.
  • Annual company retreats and Friday bar events – we work hard, we celebrate hard.
  • A full-time position with a competitive salary and benefits.

Click on the Easy Apply button and upload your resumé or LinkedIn profile. If we see a potential match, we'll invite you for a conversation at our office to get to know you better and share more about our culture and this opportunity.

So, what are you waiting for? Hit the apply button and let's build GetWhy's growth engine together.

All the best,

GetWhy

Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Advertising, Marketing, and Analyst
  • Technology, Information and Internet, Market Research, and Internet Marketplace Platforms
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