Shopper Excellence Manager
3 months ago
Job title:
With this role you become part of the Philips Nordics Personal Health team as Shopper Excellence Manager, responsible for strategy & planning, driving the zone shopper fundamentals in distribution, pricing, shelving, and merchandising. You will translate the local marketing strategy into a shopper strategy, embedding and executing targets for distribution, promotion, in-store, and online excellence. You will strongly collaborate between consumer marketing and sales by understanding customer needs & requirements, consumer & shopper behaviors as well as category strategies to achieve POS excellence with a win-win mindset. You will closely collaborate with Zone Commercial Leader, RBU Leads, Sales CoE, Consumer Market Leaders, and MI&A for continuous improvement on fundamentals. You will be based in our office in Solna.
Your role:
Distribution:
- Sets clear distribution targets in line with local brand/commercial strategy and holds the business accountable for delivery against them.
- Provides the zone with clear distribution priorities in line with category/channel objectives (Minimum viable ranges).
- Drives Philips in-store visibility and delivers superior presence.
- Operates above the firewall and is accountable for coordinating and managing promo guidelines per category and retail channel that drive Philips performance across the zone (managing IGM and Sell-Out targets).
- Uses tooling/data/insights and external reality to assess promotional effectiveness and feeds learnings back into promo calendars.
Shelving/Merchandising:
- Uses shopper insights to create the “perfect store” with clear segmentation, flow, and portfolio placement that drives category growth.
- Provides clear merchandising principles for Sales team/category management to execute.
You will be part of the Nordics Commercial team within the European Philips organization, where you will be working on a daily basis in a multi-functional environment within a matrix organization. You will report into the Commercial leader Nordics and your main Nordic stakeholders will be the Sales & Marketing teams across the Nordic countries. You will also work closely with our business partner Market Insights & Analytics and with our Sales Center of Excellence (CoE) in Europe.
You're the right fit if you:
- Have a degree in marketing/business management (preferred).
- Have previous experience in sales, consumer, or shopper marketing.
- Can articulate highly with an excellent command of written & spoken English.
- Have an understanding of Vistex/FIORI, Qliksense, ISE & OLE tooling.
- Lead through others via excellent stakeholder management.
- Have a customer and consumer-first mindset.
- Have analytical and strategic thinking.
- Have digital analytics tool savviness.
- Have strong storytelling skills.
About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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