Associate Global Digital Marketing Officer

2 days ago

København, Denmark UN News Full time
Associate Global Digital Marketing Officer (Paid Social)

Apply locations: Copenhagen (HQ), Denmark

Time type: Full time

Posted on: Posted 2 Days Ago

Time left to apply: End Date: January 27, 2025 (13 days left to apply)

Job requisition id: JR2552453

Hardship Level (not applicable for home-based) : H (no hardship)

Family Type (not applicable for home-based) : Family

Staff Member / Affiliate Type : UNOPS IICA1

Target Start Date : 2025-03-01

Deadline for Applications : January 26, 2025

Terms of Reference

  1. General Background
    UNHCR is a global organization dedicated to saving lives, protecting rights, and building a better future for refugees, forcibly displaced communities, and stateless people. Every year, millions of men, women, and children are forced to flee their homes to escape conflict and persecution. We are in over 136 countries, using our expertise to protect and care for millions of people. UNHCR is almost entirely funded by voluntary contributions from governments and private donors.
  2. Purpose and Scope of Assignment
    • Day-to-day setup and management of global in-house Paid Social (Meta, X, LinkedIn, TikTok, etc) with continuous optimization towards strict ROI goals for multiple markets including the International English digital hub.
    • Building UNHCR paid social & video strategies and spotting opportunities for meaningful growth within the organization.
    • Audience research, analysis of user behaviour, and overall digital performance using GA4, CM360, and 3rd party tools to determine the most effective approach to define and reach our target audience.
    • Quick implementation of efficient digital campaigns in the event of UNHCR declaring an emergency for fundraising purposes.
    • Acting as a main point of contact within the DMRE team for all enquiries and support on paid social enquiries, working with internal teams and global offices to offer advice, capacity building trainings and ensure best practices and techniques are properly implemented.
    • Review, preparation and adjustment of creative assets, including images, videos and copies, for digital ads in close collaboration with other teams, focusing on driving conversions; brand awareness and advocacy campaigns.
    • Management of content calendar.
    • Support of non-fundraising teams for global promotion on social media channels (awareness, engagement, protection, advocacy and other goals).
    • Running regular A/B and multivariate tests on creative assets, audiences, landing pages, placements, bidding strategies, and other optimization tactics on digital platforms, analyzing and actioning results and learnings.
    • Close control of daily and monthly budgets, and post-campaign financial reconciliation with internal admin and finance teams to ensure timely payments to suppliers.
    • Regular audits of paid social and video accounts managed by agencies across the wider UNHCR network to identify opportunities for optimization.
    • Regular training for regional digital marketing teams on digital marketing tools and optimization strategies to ensure improvements in performance.
    • Upskilling on new technology where appropriate.
    • Perform other related duties as required.
  3. Qualifications and Experience
    • Education
      University degree (BA) - preferably in Communications, Marketing, Data Science, Business or any relevant field.
    • Work Experience
      Required:
      • Minimum 3 years (with a Bachelor’s degree) and 2 years (with a Master’s degree) of international experience in creating and managing full-funnel digital performance marketing campaigns, with a proven track record of optimizing substantial budgets of over $1M annually across large and small ad networks, resulting in improved KPIs.
    • Desirable:
      • Proven experience in delivering training and capacity-building programmes.
      • Knowledge of individual giving, fundraising, and donor retention.
      • Experience working in a cross-cultural environment.
    • Key Competencies
      Required:
      • Proven experience and deep knowledge across all social media advertising platforms, including Facebook, Instagram, TikTok, LinkedIn, and X, with expertise in paid campaign types such as conversion, lead generation, and video campaigns.
      • Ability to analyze large data sets, pull meaningful insights and make recommendations. Data-driven decision-making capabilities.
      • Strong project management skills including planning and schedule creation for digital marketing campaigns.
      • Excellent verbal and written communication skills in English including copywriting, with precise attention to detail.

This vacancy is open for applicants residing in Denmark as well as for those residents of other countries. The remuneration level and the applicable entitlements and benefits may be different based on the residence of the most suitable selected candidate.

Please note that only shortlisted candidates will be notified. No late applications will be accepted.

#J-18808-Ljbffr

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