VP, Digital Marketing
4 days ago
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Are you a dynamic and visionary leader with a passion for digital marketing? Do you thrive on empowering teams and driving strategy that will shape the future of our global brand? … If so, this could be the role you’ve been looking for
We are seeking a dynamic and visionary Vice President, Digital Marketing to drive our digital marketing strategy and elevate our brand to new heights. This person will be responsible for developing and executing a comprehensive digital marketing strategy to enhance our global brand presence, drive customer engagement, and increase sales across digital channels.
This executive role requires a strategic thinker with a deep understanding of digital customer marketing trends, a passion for the luxury market, and exceptional leadership skills to guide a high-performing team.
Key Responsibilities- Digital Strategy Development: Define and execute digital marketing initiatives across website, email marketing, loyalty programs, customer databases, and personalization use cases in all owned channels. Collaborate with Digital & Technology (D&T), SEO/SEM, social media, and paid advertising teams. Continuously optimize strategies based on performance metrics and market trends.
- Strategic Leadership: Develop and implement a global digital marketing strategy aligned with the company's overall goals and brand vision to grow brand penetration through elevated brand execution, always-on media pressure, and a superior omni-channel customer experience.
- Drive the Transformation: Create a customer-centric, data-enabled digital ecosystem where customer interactions are curated and personalized based on available data. This will require significant advancements in digital platforms and systems to enable content governance and automation.
- Digital Customer Experience: Lead the development of global Digital Customer Experience and support geo-expansion markets to develop digital plans and build online loyalty and retention programs.
- Team Management: Lead and mentor a team of digital marketing professionals, fostering a collaborative environment that encourages creativity and innovation.
- Brand Content Management: Ensure consistency and alignment of digital marketing efforts with the global brand identity and content generated by Global Business Unit (GBU) and Creative (BRACO) organizations.
- Data Analysis: Utilize data-driven insights to measure the effectiveness of digital marketing campaigns and optimize strategies.
- Innovation & Trends: Stay abreast of emerging digital marketing trends, technologies, and best practices to identify opportunities for innovation.
- Collaboration and Influence: Work closely with cross-functional teams to ensure cohesive and integrated marketing efforts.
- Budget Management: Develop and manage the digital marketing budget, ensuring optimal allocation of resources and ROI.
Did we get your attention?
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you
We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.
Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams.
About Pandora
Established in 1982, Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose.
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