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Product Manager
1 week ago
AudienceProject is looking for a Product Manager for our headquarters in Copenhagen to support our continued growth.
AudienceProject is a fast-growing SaaS company with 50+ employees delivering audience measurement and research solutions to major advertisers, agencies and publishers in the Nordics, UK, Germany and France.
As advertising and technology evolve, new possibilities emerge, allowing marketers to reach and engage their target audiences across an increasing number of digital media channels. At AudienceProject, we believe that cross-media audience measurement is the foundation for creating effective multichannel campaigns that ensure optimal target audience reach and frequency.
What you will doAs product manager, your role will be focused on these key responsibilities:
Product Management of our publisher-focused solutions:
- Define our publisher-facing Full Reach targeting and audience measurement solutions.
- Enable publishers to document targeting effectiveness and campaign uplift with high-quality reporting tools.
- Ensure high targeting precision and reduce waste in inventory usage through innovative audience segmentation techniques.
- Oversee the rollout of simplified survey interfaces, in-content and in-video surveys.
Collaboration and Stakeholder Engagement:
- Work closely with sales and customer success teams to ensure a seamless publisher onboarding process.
- Collaborate with engineering and data science teams to optimize prediction models, train machine learning algorithms, and enhance targeting features.
Market Research and Innovation:
- Monitor industry trends, emerging technologies, and competitors like Permutive and Tealium to maintain a competitive edge.
- Gather feedback from publishers and stakeholders to refine and prioritize product features.
- Evaluate opportunities to integrate with platforms like Adform and TheTradeDesk for real-time data predictions.
Key Challenges to Address:
- Simplifying technical implementation for publishers, including integration with consent management platforms and ad-tech solutions.
- Ensure all product developments align with GDPR and other privacy regulations.
- Addressing segment size and targeting precision issues to enhance publisher confidence and satisfaction.
- Documenting and improving the quality and impact of Full Reach segments for publishers and advertisers.
Join our dynamic team where we value a strong can-do attitude while also recognizing the invaluable insight gained from prior roles.
Experience
- 5+ years in product management, focusing on AdTech, publishing solutions, or related fields.
- Proven track record of managing technical products from concept to launch.
- Experience working with development teams across different locations.
Technical Skills
- Strong understanding of ad-tech platforms, audience measurement, and targeting technologies.
- Familiarity with GDPR compliance, first-party ID strategies, and consent management systems.
- Experience with APIs, data integration, and machine learning concepts.
Soft Skills
- Exceptional communication skills to engage with technical and non-technical stakeholders.
- Strong analytical and problem-solving abilities.
- Professional English language skills
Joining AudienceProject is to join a community of helpful, ambitious, research and tech-savvy people who love to explore and grow. We offer attractive compensation and an opportunity to develop with the company as we grow. We value team players, and we are a company where work-life balance is essential.
- Pension scheme and health insurance
- Daily breakfast
- Lunch made by an on-site chef
- Unlimited snacks, drinks and coffee
- Friday bars and quarterly company dinners
- International environment
- Friendly, supportive and helpful colleagues
- Innovative and market-leading products and services
- Technically/commercially challenging tasks
- Working directly with some of the most modern and successful companies of our time
- Exposure to a lot of data handling and tech-savvy co-workers. If you are interested in data and/or seeing a data-heavy organization from the inside, this is a good place to be
- Mentorship from thought leaders in the industry
If you can see yourself in the above and want to work for a leading SaaS company, we want to hear from you.
We invite candidates for interviews on an ongoing basis, so please don’t hesitate to send your application via Linkedin here . Only applications through Linkedin will be considered.
The deadline for applications is February 18th, 2025.
We look forward to receiving your application
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