Product Line Manager

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Are you ready to lead high-impact initiatives that will shape the future of larger SMBs in Denmark with advanced accounting needs? If you're a customer-focused leader with a passion for addressing the unique challenges of these businesses, we want to hear from you. We're seeking a Product Line Manager to drive our efforts in unlocking new opportunities for commercial growth by creating value for the larger SMB segment.

Are You the Ideal Candidate?
We envision someone with a background in accounting or financial roles who can make an immediate impact by offering strategic insights and confidently driving execution for larger SMBs in Denmark. However, your unique experience might be just what we didn’t know we needed, so look no further if this opportunity got your interest.

The Scope of Your Role
As the current market leader, e-conomic is at a significant juncture. To stay ahead, we must anticipate and shape the future. Where will our commercial growth come from in the coming years? What are the strategic bets you and your team anticipate for our small and medium sized customers that have growing expectations for their accounting suite? How do we ensure, that e-conomic efficiently scale with our SMBs in their growth journey?

These are some of the key questions we expect you to lead through direct customer engagement by pioneering account-based development initiatives together with your team.

What You’ll Be Doing
In this role, you’ll lead a team of Product Managers, focusing on companies with 10-99 employees. You’ll co-create and execute a product strategy to enable more of our customers to stay with us as they grow their company and acquire new customers within this segment.

Simply put, as our Product Line Manager you’ll be responsible for:

1. Strategic direction : Collaborate with internal and external stakeholders to co-create a powerful product strategy, actively participating in execution and ensuring strategies are rock-solid before delegation.
2. Lead Goal Execution : Drive the execution of our 2025 goals for your Product Line with unwavering focus, ensuring that our strategic ambitions are met.
3. Commercial Growth Planning : Monitor the market and develop action plans to drive commercial growth within the next few years, focusing on either enhancing existing services or targeting new customers with fresh value propositions.
4. Hands-on Team Leadership : You'll inspire and lead a team of Product Managers, fostering collaboration and driving their professional growth.

Your Team
You will be responsible for managing a small team of 2-3 Product Managers as you drive the strategic direction for targeting the complex customer segments.

Furthermore you will step into our Product Management Leadership team led by Product director, Andreas Rafn , who states, “Together we will foster a product management culture that promotes transparency and innovation, and build the next era of accounting software.”

What we expect from our Product Line Managers
Lead by Example
You will inspire and embrace our leadership philosophy consisting of the core guiding principles of "Empowerment, Openness, and Direction."

Amplify Customer Centricity
You will drive and ensure close dialogue with our customers to address their needs, market challenges, trends, opportunities, and competitors in the process of product development.

Realize Long-term Ambitions
To stay ahead, you will work closely with your team to launch new products that bring value and align with our long-term goals.

Do you have what it takes?
We imagine you possess most of the following skills:

• Naturally takes the lead with an entrepreneurial mindset, ready to adapt and learn from customer feedback.
• Execution-focused, with a knack for delivering real value for our customers and company growth.
• Strong commercial acumen, driven by whether customers will love the product and if it can scale.
• Experience in customer-facing roles especially in environments like accounting and software.
• Strategic thinker who can set direction but also roll up their sleeves to get things done.
• Possess a deep understanding of larger SMBs needs, with industry knowledge outweighing the need for an extensive product management toolkit.

How many years of experience should you have? Relax, it’s not about the years, it’s about the passion and fit

Hereby, encouraged to apply even if you don’t meet every single requirement. We are not about ticking boxes - we’re all about people.

Your e-conomic benefits
Adapt your work environment and hours to suit your lifestyle, with hybrid options available.

An international and creative workplace with +38 nationalities.

️Access a range of services to support your physical and mental health.

We support your career aspirations with ample opportunities for growth.

Connect with colleagues at our regular team gatherings.

Comprehensive health insurance and company-paid pension.

Select your preferred gear, be it Mac or Windows.

Engage with complex challenges and enjoy full autonomy in your projects.

Two hack days each month to explore and execute your innovative ideas.

A creative hackathon competition with prizes, held every year.

Unlimited coffee, soda, and snacks to keep you hydrated.

Located in Carlsberg Byen, equipped with the latest facilities.

Your e-conomic journey
If this role speaks to your career aspirations and personal values, we’d love to get to know you better.

Please send us your CV and respond to our job-specific questions. There’s no need for a cover letter, photo, age, or other personal details. We’re dedicated to creating a fair and unbiased recruitment process for you.

We’re truly excited to meet amazing candidates like you, so interviews will be held continuously.

If you have any further questions regarding the role or other relevant matters, please feel free to contact Hiring Manager and Product Director for the SMB Product Line team, Andreas Rafn, at

The recruitment process
First, hit that apply button and let's kickstart your journey with e-conomic

1. Initial screening
Have a chat with Andrea, our Commercial Manager, for about 30 min.

2. First interview
Meet Andres and Andrea for an in-person interview, where you'll get to know more about the role and they equally can learn even more about your experiences and talents. This interview will be around 60 min.

3. Second interview
Prior to the interview you'll complete a personality test, and prepare for a case discussion.

Dive deeper into the role with Andreas Rafn and Christian Wook (CPO) for around 120 min. During this interview, you'll also receive feedback on your personality test.

4. Third interview
Join Mads Radoor, People Business Partner for our Product department, for a 45 min. Leadership Philosophy Interview.

.. following that, we look forward to welcoming you on board

Department Software Development Locations Copenhagen - Gærtorvet 1-5 Sub Category Product Management

About Visma e-conomic A/S
About e-conomic
We build and design a cloud-based accounting product that helps companies run their businesses. More than +200.000 happy customers use our product on a regular basis. We have more than 400 employees from +38 nationalities.

We are located in Carlsberg Byen together with all Visma's companies in the Metropolitan area. The 20,000 m² building is the largest commercial building in Carlsberg Byen with room for over 1100 employees, and is within walking distance of S-trains and the metro. Our building includes roof terraces, cafes, restaurant, fitness, courtyards and an atrium. Our home in Carlsberg Byen will be a place for knowledge and innovation, which contributes to Visma remaining one of the most attractive workplaces in Denmark.

At e-conomic we respect and value differences and find that a diverse workforce enables creativity and drives innovation. e-conomic is an Equal Opportunity Employer and prohibits Discrimination, Harassment and Bullying of any kind.

All employment decisions at e-conomic are based on business needs, job requirements and individual qualifications, without regard to gender, race, age, religion or belief, family or parental status, or any other status protected by the laws or regulations in Denmark. e-conomic therefore, encourages all interested to apply.

Founded in 2001

Co-workers 400+