Omnichannel Director
5 days ago
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The position
As a Diabetes Omnichannel Director, you will facilitate high-quality decision-making processes based on deep business understanding, competitive landscape and the healthcare ecosystem, and provide strategic direction and leadership to the marketing and omnichannel teams, ensuring alignment with overall business objectives.
You will be responsible to:
- Develop and execute a successful omnichannel strategy for the GLP-1 Diabetes portfolio to ensure an exceptional customer experience, maximize the portfolio's value and reach, and enhance the overall customer experience across all touchpoints, ensuring a seamless and consistent omnichannel experience.
- Utilise insights-driven decision-making processes to customise omnichannel strategies for every customer.
- Lead campaign development of visual identity brand/portfolio.
- Oversee and refine core brand messages to ensure they are tailored to customer needs and coherent across brands and portfolio.
- Be a strategic partner, providing customer-centric consulting skills, strategy design and coordination.
- Identify and develop various channels (online, offline, social media, etc.) to ensure comprehensive market coverage and excellent customer engagement.
Your responsibilities also include fostering meaningful interactions with stakeholders to achieve the desired business impact.
Qualifications
To succeed in this role, you hold a Master's or Bachelor's degree in Marketing /Life Sciences or a related field, and have minimum 10 years of experience in commercial, marketing or product management roles within the pharmaceutical industry. We are looking for a candidate with the following qualifications:
- Minimum of 5 years of demonstrated experience in people management.
- Prior experience in marketing strategy, consumer behaviour, e-commerce, and digital marketing.
- Proven track record of effectively managing and implementing successful omnichannel strategies that have fueled business growth.
- Robust understanding of market research and the ability to analyse consumer trends effectively.
- Exceptional analytical and strategic thinking skills.
- Proficiency in managing teams efficiently and collaborating effectively with cross-functional stakeholders.
On a personal level, you possess strong cross-channel understanding, proficiency in data analysis and adeptness with technology platforms, while maintaining a customer-centric mindset that ensures a continuously improving, consistent and personalized experience. Furthermore, your collaboration and management skills enable seamless teamwork across departments, while your change management abilities drive successful implementation of initiatives. We expect you to have adaptability and an innovative mindset and excel in performance measurement, using data to optimize strategies, and effective communication to convey goals and results to stakeholders.
About the department
The GLP-1 Diabetes Commercial Marketing department is part of the Diabetes Therapy Area within Commercial Strategy & Corporate Affairs, which is based in our headquarters in Bagsværd and Søborg, where we are dedicated to driving innovative marketing strategies and ensuring exceptional customer engagement. Our department plays a crucial role in shaping Novo Nordisk's market strategy and enhancing its commercial success. We focus on developing and executing marketing strategies that align with the overall business goals and enhance brand growth. By leveraging market insights, data evaluation, and innovative marketing techniques, our team ensures that Novo Nordisk's products and services effectively meet customer needs and stand out in a market terrain.
Working at Novo Nordisk
Novo Nordisk is its people. We know that life is anything but linear, and balancing what is important at different stages of our career is never easy. That's why we make room for diverse life situations, always putting people first. We value our employees for the unique skills they bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk is working toward something bigger than ourselves, and it's a collective effort. Novo Nordisk relies on the joint potential and collaboration of its more than 68,000 employees. Together, we go further. Together, we're life changing.
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