Senior Marketing Specialist

1 week ago

Aarhus kommune, Denmark WhiteAway Group Full time

We are looking for a Senior Marketing Specialist with a structured approach to campaigns as well as content planning and execution. Here, you’ll get to plan and execute all our marketing activities for the Skousen brand in Denmark. Interested?

Whiteaway Group sells and ships household appliances to customers in all of Scandinavia, with an ongoing focus on great customer experiences. It all started as an idea, a fresh approach to the market, and a digital mindset. This is still what makes us tick – we are change-makers at heart.

You will join our Group Marketing department consisting of 23 dedicated colleagues. Here, we plan, execute, and evaluate campaigns and content for both paid and owned channels – always with the aim of delivering consumer relevant content across the right channels at the right time. We focus on driving traffic to both online and retail stores whilst building stronger brands. You will play a pivotal role in coordinating between key stakeholders internally and externally and take lead, coordinate campaigns, and content plans for our Danish market and the Skousen brand.

It is key that you understand what is relevant to the target audience as you will plan and execute compelling and relevant inspirational content and strong campaigns based on product, category, or customer insights.

Your responsibilities:

  • Coordinate and align campaigns and marketing activities between B2C team and marketing,
  • Create content and campaigns with strong Go To Market plans across retail and online,
  • Create briefs for the design team and media team,
  • Ensure strong campaign execution (from launch to follow-up) with clear call to action messages,
  • Execute content across own channels and ensure coherent brand experiences across touch points.

Your profile:

  • You are a strong project manager and as a person you excel in collaboration, paying attention to details and planning,
  • You have a strong sense of visual/graphic design and work effortlessly within brand guidelines,
  • You have an assertive personality and are ready to take on dialogues and be a sparring partner to key stakeholders internally in Sales, with our Design team, and Media team,
  • You are fluent in English (our corporate language) and Danish,
  • As a minimum, you hold a bachelor’s degree in marketing or similar and have 3-5 years of experience, ideally within retail or e-commerce marketing.

We have quite an amazing workplace, including:

  • A dynamic and ambitious organisation,
  • An informal environment with short decision-making processes,
  • Attractive opportunities and professional development for you to shape your own job,
  • A culture of trust for you to plan your own day and balance your whole life,
  • Attractive settings for the job: flexibility in how and when you work, healthcare, lunch scheme, gym, and an active staff association – just to mention some.

Inclusivity in Whiteaway Group
We are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds, beliefs, and identities. If you require specific accommodations during the hiring process or within our workplace, please let us know so we can ensure your application process is as accessible as possible.

Application, starting date, and contact information
This position is a permanent full-time position. Starting date: as soon as possible.

We will screen and interview on an ongoing basis, so please apply today.

If you need more information about the role, please contact Marketing Manager, Mette Mackrill Andersen at Due to the summer holiday, emails will not be answered in week 28-30.

Please note that applications are only accepted via the apply button.

Department: 350 Marketing & Campaigns

Location: Dusager, 12, 8200, Aarhus, Denmark

#J-18808-Ljbffr

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