Senior SEM Specialist
2 months ago
Responsibilities:
- Plan and execute digital marketing campaigns across SEM platforms.
- Collaborate with AI campaign optimization providers to enhance performance.
- Provide digital support for ad selection, messaging, and targeting.
- Analyze markets to identify opportunities for growth.
- Monitor, track, and report on campaign performance.
- Prepare daily, weekly, and monthly reports on SEM efforts.
- Work closely with other channels to align campaigns.
- Partner with designers to ensure content is appealing and compliant.
- Ensure all ads comply with gambling regulations.
- Identify new opportunities in markets, verticals, and platforms.
- Stay updated on SEM best practices and emerging trends.
- Take ownership of SEM projects and KPIs, driving further channel expansion.
- Analyze competitor activity to stay competitive.
Who we are looking for:
- Expertise in SEM tools like Microsoft Advertising and Google Ads.
- Strong knowledge of Google Analytics and other analytics tools.
- Experience with S2S tracking across multiple platforms.
- Ability to manage budgets and analyze financial data for SEM accounts.
- Proven understanding of conversion funnels and large datasets across platforms.
- Detail-oriented with excellent multi-tasking and time-management skills.
- Strong teamwork and collaboration skills.
- Analytical mindset with a structured approach to problem-solving.
- Willingness to continuously learn and adapt to new trends and tools.
- Interest in learning more about the casino industry.
- Ability to focus on strategy while meeting daily operational needs.
What we're offering:
- Daily Office Lunches: Varied menu options including vegan choices for a delightful lunch experience.
- Birthday Leave: It's your special day, so you get a day off to celebrate it
- 'Me Time Day': Take a paid day off to focus on self-care and your mental health.
- Volunteer Day: Give back to your local community and receive a day off for this generous act
- Career Progression: We prioritize your professional development and provide support and guidance to ensure your constant growth.
- Learning Budget: Enjoy diving into learning via platform Learnerbly and enhance your hard and soft skills.
- Annual Wellbeing Benefit: Each employee receives a budget every year to spend on their overall wellbeing.
- Massage at the office 1/2 times a month: A moment to relax and decompress on a regular working day.
- Gym at the office: Physical fitness improves your overall wellbeing.
- Pension scheme: We help you to plan for the future.
- Vibrant Office Culture: Enjoy our lively and supportive office atmosphere daily, complemented by a calendar of both in-house and external events and parties to foster connections with colleagues.
- Free Parking: Park close to our offices hassle-free.
- Easy access to public transportation: We're right beside Nørrebro and Skjolds Plads stations
- Private Health Insurance with Dental coverage: Generous coverage with a strong network of providers, including a sublimit for psychotherapy because we prioritize your mental well-being, physical therapy specifically tailored for addressing potential impacts related to sitting jobs, and much more.
Department: PAID
Locations: Copenhagen, Denmark
Employment type: Full-time
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