Social Media Manager – Chinese
5 days ago
Location: Flexible within Europe or Asia.
Industry: Digital Marketing / Social Media.
Based: Copenhagen.
We are looking for a Social Media Manager who can create and execute impactful bilingual social media strategies for Chinese and English-speaking audiences. The role requires in-depth knowledge of Chinese social media platforms such as WeChat, Weibo, Xiaohongshu, Douyin, and Bilibili, in addition to Western platforms like LinkedIn, Twitter, Instagram, and Facebook.
As a Social Media Manager, you will be responsible for content planning, audience engagement, and performance analysis across both Western and Chinese platforms. You must have a deep understanding of cultural differences, consumer behaviours, and content regulations to ensure effective campaigns in both markets.
Key Responsibilities:- Develop and implement social media strategies tailored to both Western and Chinese digital platforms, ensuring maximum audience reach and engagement.
- Manage and create content calendars, ensuring content is culturally relevant and aligns with platform best practices.
- Lead paid and organic social media campaigns across WeChat, Weibo, Douyin, Xiaohongshu, LinkedIn, Twitter, and Facebook.
- Conduct audience research and analyse engagement trends to optimise content performance.
- Work closely with influencers (KOLs and Western influencers) to increase brand visibility in China and international markets.
- Monitor and ensure compliance with Chinese social media regulations, including censorship policies and content restrictions.
- Track social media analytics and create performance reports using WeChat Analytics, Weibo Insights, Google Analytics, and social media tracking tools.
- Manage customer engagement, responding to inquiries and interacting with followers on both Western and Chinese platforms.
- Educational Background: Bachelor's degree in Marketing, Communications, or Digital Media.
- Experience: Minimum 5 years of social media management, with proven experience handling both Chinese and Western social media platforms.
- Language Skills: Fluent in both Chinese (Mandarin) and English (spoken and written).
- Cultural Knowledge: Strong understanding of digital marketing trends, consumer behaviour, and engagement tactics in China.
- Social Media Tools: Proficiency in WeChat Business, Weibo Ads, Douyin Analytics, Xiaohongshu, Facebook Business Manager, and LinkedIn Ads.
- Content Creation Skills: Ability to develop high-quality visual and written content for both Chinese and Western platforms.
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