VP of Customer Experience

5 days ago


Copenhagen, Copenhagen, Denmark Pandora AS Full time

Pandora A/S is seeking a highly skilled and experienced professional to lead our digital marketing efforts. As a Digital Marketing Director, you will be responsible for developing and executing a comprehensive digital marketing strategy to enhance our global brand presence, engage customers, and increase sales.

This role requires a strategic thinker with a deep understanding of digital customer marketing trends and exceptional leadership skills to guide a high-performing team. You will collaborate closely with cross-functional teams, including e-com, D&T, and Creative organizations, to ensure cohesive and integrated marketing efforts.

Key Responsibilities:
  • Digital Strategy Development: Define and execute digital marketing initiatives across website, email marketing, loyalty programs, customer databases, and personalization use cases in all owned channels.
  • Brand Content Management: Ensure consistency and alignment of digital marketing efforts with the global brand identity and content generated by Global Business Unit (GBU) and Creative (BRACO) organizations.
  • Data Analysis: Utilize data-driven insights to measure the effectiveness of digital marketing campaigns and inform decision-making.


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