Brand Leader for Goldwell Nordic

2 weeks ago


Copenhagen, Copenhagen, Denmark AFM - Association Française du Marketing Full time

About Our Company: At AFM - Association Française du Marketing, we strive to create a work environment that values diversity and individual personalities. Our company culture encourages entrepreneurial thinking and innovation, allowing employees to take opportunities into their own hands.

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Job Overview: As a Brand Leader for Goldwell Nordic, you will be part of the Nordic Marketing Team located in Copenhagen and have ownership of the Goldwell brand. Your role will involve executing the Nordic marketing plan for communication, promotions, PR, and marketing materials, as well as collaborating closely with the local eCom department, Sales, and Education teams in Nordic.

Your Responsibilities:

  • Develop Brand Strategy: Develop and execute the Nordic plans based on the Global brand strategy, focusing on delivering brand value creation and increasing in-selling and off-take in the salons.
  • Manage Marketing Activities: Ensure presentations and material are ready for Sales conferences, present key initiatives at Sales conferences, and track and analyze brand and campaign performance to identify and execute opportunities for improvement.
  • Manage Budget: Optimize spend to build the Goldwell brand's best possible performance, with the end goal of increasing sales.

About You:

You must have 5+ years of experience in marketing, preferably in the hair care or beauty category. Native proficiency in one of the Nordic languages and full proficiency in English are also required. Additionally, you should have proficiency in Office package tools and be comfortable with traveling within Nordic markets and Europe (1-2 travel days/month expected).



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