Data Driven Membership Expert
1 day ago
About the Role
We are seeking a highly skilled Data Driven Membership Expert to join our team at LEGO Koncernen. In this role, you will play a key part in helping us transform Membership through best-in-class segmentation and lifecycle strategies and solutions.
As a Data Driven Membership Expert, you will be responsible for analyzing member data to identify new segments, member phases, and lifecycles based on observed member behavior. You will work closely with our PMD (Product Marketing Development) LEGO Retail, and Global Insights teams to create a common membership segmentation approach and framework.
Key Responsibilities:
- Support the creation of LEGO Membership segmentation models by analyzing 1st party data to identify new segments, member phases, and lifecycles based on observed member behavior.
- Contribute to the development of a common membership segmentation approach and framework in close partnership with PMD, LEGO Retail, and Global Insights.
- Deliver segmentation and lifecycle solutions to campaign teams, providing actionable recommendations that increase the relevancy and commercial impact of campaigns.
- Conduct regular segment and lifecycle movement analyses to uncover new insights on member behavior and new use case opportunities.
- Optimize and refine existing segmentation models, improving methodologies and leveraging new sources of 1st party data.
- Support the creation of LEGO Member Lifetime Value to inform commercial decisions and maximize long-term member value.
- Help drive an agile way-of-working model to ensure quality, flexibility, and speed in addressing business questions.
About the Team
You will be working closely with key cross-functional teams across M&C (Markets & Channels), PMD (Product Marketing Department), DCE (Digital Consumer Engagement), and Digital to leverage data and achieve membership and personalization goals effectively and efficiently.
The Senior Director Performance, Development & Decisioning will be your direct supervisor.
About You
To succeed in this role, you will need:
- 3+ years of experience working in a segmentation and analytics environment, with expertise in SQL-based databases, advanced Microsoft Excel, R, Python, Adobe Analytics, or similar tools.
- Experience with SQL and Excel is essential.
- Strong structured problem-solving and communication capabilities.
- Ability to drive commercial and strategic value through the creation of segmentation and lifecycle solutions.
- Excellent communication skills, with the ability to convey clear, concise, and actionable recommendations based on results.
- Working knowledge of personalization and loyalty programs.
- An enthusiastic, positive approach, and determination to overcome obstacles.
- Open, collaborative communication style, with experience working across cultures and time zones.
About Working at LEGO
At LEGO Koncernen, we strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs. We are committed to equal employment opportunity and equal pay, seeking to encourage applicants from all backgrounds to apply for roles in our team.
We are a values-driven company, and our employees are our greatest asset. We offer a range of benefits, including enhanced paid leave options, life and disability insurance, wellbeing resources, colleague discount, bonus scheme, and hybrid work policy. Children are our role models, and we aim to inspire everything we do with their curiosity, creativity, and imagination.
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