Enhance Engagement as a CRM Lifecycle Strategist
1 day ago
We are seeking a skilled CRM Lifecycle Strategist to join our team at LEGO Koncernen. This role is responsible for crafting personalized, impactful lifecycle programs that resonate with members at key moments.
Key Responsibilities- Develop and Implement CRM Strategies: Design and implement CRM lifecycle strategies to boost member engagement and retention.
- Data Analysis: Analyze data to identify trends and opportunities, using insights to refine CRM campaigns.
- Audience Segmentation: Segment audiences to deliver personalized, relevant messaging.
- Cross-Functional Collaboration: Collaborate with the Membership & Personalisation team on broader strategies.
- Campaign Execution: Develop campaign briefs and partner with the CRM Hub for execution.
- CRM Lifecycle Management: Catalogue and manage CRM lifecycles and trigger programs, prioritising them for development and execution.
- Experience: At least 2 years of experience in CRM campaign operations or a similar role.
- CRM Platform Expertise: Hands-on experience managing and executing CRM campaigns, familiarity with CRM platforms and tools (Salesforce is a plus).
- Project Management: Strong project management skills, with the ability to juggle multiple campaigns.
- Communication Skills: Great communicator with strong interpersonal skills.
- Attention to Detail: Detail-oriented and highly organized.
- Family Care Leave: Enhanced paid leave options for those important times.
- Insurances: Life and disability insurance providing protection and peace of mind.
- Wellbeing Programs: Resources and benefits to nurture physical and mental wellbeing, along with opportunities to build community and inspire creativity.
- Colleague Discount: Generous colleague discount from day one.
- Bonus Scheme: Eligible for a bonus scheme when goals are reached.
The LEGO Group is committed to creating a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong. We strive to attract applicants from all backgrounds and welcome applications from underrepresented groups. If you dream of being part of our team, please apply.
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CRM Lifecycle Specialist
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Billund, Denmark LEGO Koncernen Full timeJob Description Join our global team as a CRM Lifecycle Specialist – enhance engagement and boost LEGO membership! Leveraging data and insights, you'll craft personalized, impactful lifecycle programs that resonate with members at key moments. Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role ....
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