Leading Children's Membership Experience Strategist
1 day ago
About the Role
We are seeking a highly skilled and experienced professional to lead our children's membership experience strategy. This role will be responsible for defining what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of LEGO Koncernen.
Key Responsibilities
- Work in close partnership with the Membership & Personalisation and Grown-Ups Engagement teams to ensure the LEGO Insiders Club membership strategy aligns with the LEGO Insiders strategy and other corporate strategies;
- Shape the LEGO Insiders Club value proposition and strategic priorities, with a focus on engagement with kids in owned channels and accountability for sign-ups, engagement, and retention;
- Define meaningful benefits and rewards tied to LEGO Koncernen's product portfolio and services, connecting this offering to the LEGO Group's overall membership structure;
- Partner closely with Product Groups, Gaming, Creative Play Lab, and Partnership teams to integrate offerings for kid members that enhance physical and digital play experiences;
- Optimise the relevancy of LEGO Koncernen's communication to and with kids, following strategic, brand, and safety guidelines;
- Drive continuous improvement of the membership offering and experience, monitoring and utilising membership metrics, member input, and industry trends;
About the Team
The Kids Engagement team is responsible for understanding children as an audience, setting and activating strategies (ecosystem, membership, engagement), and guiding cross-functional team execution to deliver value to children.
Requirements
- 5+ years of experience leading best-in-class global membership programs in an omni-channel context, delivering customer value and strong commercial results (kids-specific membership experience not required);
- Experience with member communication, benefits & rewards, achievements & recognition, content & marketing strategy, personalisation, gamification, consumer testing;
- Ability to thrive in a complex stakeholder landscape; excellent collaboration skills with proven ability to lead through influence (rather than direct control and ownership);
- Strong communication skills, including through visual presentation decks with data-driven rationale;
- Flexible with a can-do, self-starter attitude to make new things happen;
What We Offer
At LEGO Koncernen, we offer a dynamic work environment that encourages creativity, innovation, and growth. Our benefits include:
- Family Care Leave - We offer enhanced paid leave options for those important times;
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind;
- Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity;
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount;
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme;
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Billund, Denmark LEGO Koncernen Full timeJob Description LI-KO1 Are you interested in creating a best-in-class LEGO Insiders Club membership experience for kids? In this dynamic global role, you will define what membership means for kids, applying best practices and innovative thinking to serve the Builders of Tomorrow with the best of the LEGO Group. In shaping the LEGO Insiders Club, you will...
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