Digital Marketing Strategist
1 month ago
**About the Role
We are seeking a highly skilled Digital Marketing Strategist to join our team at Igbaffiliate in Copenhagen, Denmark.
The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns across various Search Engine Marketing (SEM) platforms.
This is an exciting opportunity for a motivated professional to take ownership of SEM projects and drive further channel expansion.
About the CompanyIgbaffiliate is a leading affiliate network that offers a dynamic and supportive work environment.
We prioritize employee well-being and offer a range of benefits to ensure our staff can thrive both personally and professionally.
Responsibilities- Develop and execute digital marketing strategies to drive business growth and increase revenue through SEM channels
- Collaborate with AI campaign optimization providers to enhance campaign performance and efficiency
- Provide expert guidance on ad selection, messaging, and targeting to optimize campaign effectiveness
- Analyze market trends and identify opportunities for growth and expansion
- Monitor and track campaign performance using Google Analytics and other analytics tools
- Prepare regular reports on campaign performance and provide insights for future improvements
- Work closely with other teams to align campaigns and achieve business objectives
- Stay up-to-date with emerging trends and best practices in digital marketing
Requirements- Proven experience in SEM tools like Microsoft Advertising and Google Ads
- Strong knowledge of Google Analytics and other analytics tools
- Experience with S2S tracking across multiple platforms
- Ability to manage budgets and analyze financial data for SEM accounts
- Excellent analytical skills with attention to detail and ability to multitask
- Strong teamwork and collaboration skills
- Willingness to continuously learn and adapt to new trends and tools
Benefits- Competitive salary: DKK 55,000 - DKK 65,000 per month
- Daily office lunches with varied menu options
- Birthday leave and 'Me Time Day' for self-care and mental health
- Volunteer day to give back to the community
- Career progression and professional development opportunities
- Learning budget for platform Learnerbly
- Annual wellbeing benefit for overall wellness
- Regular massage sessions and gym access
- Pension scheme for long-term planning
- Vibrant office culture with events and parties
- Free parking and easy access to public transportation
- Private health insurance with dental coverage
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