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Marketing Manager for Analytics Innovation

3 weeks ago

Copenhagen, Copenhagen, Denmark Milestone Systems Full time
Key Responsibilities

As a Product Marketing Manager for Analytics, your key responsibilities will include:

1. Product Positioning and Go-to-market

  • Develop and implement robust product positioning, product marketing strategies, and sales enablement to ensure Milestone sales teams understand when and how to position analytics to augment and accelerate XProtect sales.
  • Craft and refine messaging, product marketing collaterals, and enablement plans to ensure relevant and impactful go-to-market strategies.
  • Understand when and how to position internal analytics solutions like BriefCam vs. 3rd party analytics solutions to solve customer challenges.

2. Lead Product Strategy and Performance

  • Conduct deep-dive analysis into market trends and customer insights to steer product strategy and development.
  • Track, measure, and report the performance of marketing initiatives, extracting insights and evaluating progress towards objectives.

3. Launch Excellence

  • Lead and coordinate cross-functional teams to ensure the successful launch of new capabilities and updates.
  • Partner with stakeholders across marketing, product management, and sales to ensure alignment in planning and activities.

Required Skills and Qualifications

  • Strong background in product marketing within technology in a global setting.
  • Experience with development of product positioning and creating a distinct competitive position.
  • Proven track record in sales enablement and experience with Solution Selling.
  • Demonstrated capability in sales enablement and supporting the sales process through effective marketing tools and strategies.

Benefits

  • Competitive salary and benefits package.
  • Opportunity to work with a leading company in the security industry.
  • Collaborative and dynamic work environment.