Senior Brand Experience Manager
1 month ago
At ARKK Copenhagen, we're on a mission to redefine the boundaries of footwear design and functionality. Our commitment to innovation has led us to seek an experienced Senior Brand Experience Manager to join our dynamic team.
Role OverviewWe're looking for a seasoned professional with a proven track record in brand activation, event management, and community engagement. The ideal candidate will be responsible for developing and executing effective marketing strategies to drive brand visibility and sales.
Key Responsibilities:- Campaign Development: Collaborate with our Head of Creative to design and implement campaigns that enhance brand awareness and drive sales.
- Event Planning: Plan and execute brand activations, store events, fairs, and other promotional activities in Denmark and abroad, including major events like CIFF and PITTI.
- Community Engagement: Foster and grow a vibrant community around the ARKK Copenhagen brand through innovative events and engagement strategies.
- Collaborations: Identify and manage strategic collaborations with other brands, influencers, and partners to expand our reach and enhance our brand image.
- Event Coordination: Coordinate logistics, setup, and execution of all events, ensuring they align with our brand values and goals.
- PR & Press: Develop and maintain relationships with media outlets to secure coverage for our brand activations and events, and coordinate media outreach to maximize brand exposure.
- Market Analysis: Conduct market research to identify trends, opportunities, and key insights to inform activation strategies.
- Budget Management: Manage budgets for campaigns and events, ensuring cost-effective use of resources.
- Performance Tracking: Monitor and analyze the performance of campaigns and events, providing insights and recommendations for improvement.
- Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, including retailers, partners, and suppliers.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 3-5 years of experience in brand activation, event management, or a related role.
- Proven track record of successful campaigns and brand activations.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Creative thinker with a passion for innovation and brand storytelling.
- Ability to travel domestically and internationally as required.
- Proficiency in Danish and English, both written and spoken.
- Join a pioneering brand that is rapidly expanding and shaping the future of footwear.
- Work within a vibrant, collaborative, and inclusive environment.
- Benefit from opportunities for professional growth and development.
- Engage in exciting and diverse projects that have a significant impact.
- Enjoy a central Copenhagen location, offering a dynamic city life at your doorstep.
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