Senior Brand Marketing Strategist

5 days ago


Copenhagen, Copenhagen, Denmark Fashion Forum Full time

At Fashion Forum, we're seeking a Senior Brand Marketing Strategist to spearhead our brand's presence in the luxury and premium fashion market within Scandinavia. This role requires a proactive individual with a strong background in communications and marketing, particularly in the fashion sector.

Overview

We are Via.Danese, a prominent sales agency specializing in luxury and premium fashion. Established in 2002, we've consistently pursued growth and innovation, expanding our scope from high-end accessories in Scandinavia to encompassing all categories of fashion for men, women, and children. Our dedication to personalized service and digital communication has enabled us to serve customers both domestically and internationally.

Headquartered in Copenhagen, our organization boasts a dedicated team providing unwavering support to our partners through both in-person interactions and digital communication.

Job Summary

This exciting position entails developing and securing Via.Danese's digital, visual, and communicative identity, ensuring a consistent, elevated brand presence. You will drive effective client relationships and uphold our standards of excellence.

Key Responsibilities
  • Increase brand awareness and engagement on key social media platforms (Instagram & LinkedIn).
  • Strengthen relationships with clients through regular, valuable e-mail marketing.
  • Maintain the website, ensuring it is up-to-date and accurately reflects current collections and brands.
  • Maintain a diverse range of graphic tasks to secure a visually engaging brand identity across all digital and print materials.
  • Develop a luxury magazine that reflects the Danese vision and appeals to our clients.
  • Oversee PR and influencer partnerships to build market presence for our represented brands.
  • Maximize Via.Danese's visibility and engagement during Copenhagen Fashion Week.
  • Handle administrative responsibilities to ensure clients have current marketing materials and Brand Managers have essential resources.
Requirements
  • A can-do, proactive, and creative mindset.
  • 3+ years of experience in communications and marketing within the fashion, luxury, or lifestyle sectors.
  • Strong written communication skills with the ability to craft compelling content.
  • Good content creation skills, with experience in graphics, photo, and video production for social media.
  • A keen aesthetic sense with exceptional attention to detail.
  • Skilled in Microsoft Office, and Adobe InDesign, Illustrator, and Photoshop.
  • Fluency in English, both written and spoken.
  • Ability to thrive in a sales and deadline-driven work environment.
Estimated Salary: €60,000 - €80,000 per annum

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