Global PR Lead, Denmark
3 weeks ago
We are KAYAK, the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. Our global communications team is seeking a highly motivated Senior PR Specialist to lead all PR activities in Denmark and Sweden.
About the RoleThis is a fixed-term parental cover role for our Senior PR Specialist position, based in Copenhagen. As a member of our international momondo/KAYAK PR team, you will report to the Director, PR, based in Berlin.
As a key player in our global PR efforts, you will be responsible for conceptualising, planning, and implementing PR strategies that strengthen momondo's position as an industry leader. You will work closely with our agency partners, internal teams, and senior management to develop and execute campaigns that drive results.
Key Responsibilities- Develop and implement PR plans for the Danish and Swedish markets, including campaign execution, media outreach, and event management.
- Collaborate with the Nordics Brand team to support creative campaigns, events, and projects across Denmark and Sweden.
- Manage media inquiries, collaborate with spokespeople, and support senior management during media interviews with B2C and B2B media.
- Create locally tailored campaign ideas, revise press releases, analyse research insights, and translate them into newsworthy media stories.
- Pull and analyse data to support PR activities, working with external partners to develop research and surveys that support cross-market and cross-brand PR campaigns.
- Maintain media presence and performance metrics in Denmark and Sweden, reporting results to internal stakeholders.
- A degree in Communications, PR, or Journalism (or similar fields).
- At least 3 years of experience in PR, preferably with agency or in-house experience, including managing external agencies.
- A proven track record of successfully placed media articles, showcasing creativity and out-of-the-box thinking.
- A network of media contacts in Denmark and ideally Sweden, with experience generating media articles in consumer media.
- Previous experience working with consumer/e-commerce brands.
- Talent for project management, from campaign conception to successful completion.
- Self-starter mentality, multitasking, and attention to detail.
- Ability to thrive in a fast-paced environment.
- Exceptional English language skills; other languages are a plus.
- Vacation: 30 days.
- Celebration Day per calendar year.
- Pension scheme.
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