Membership Localization Lead

2 weeks ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time

Job Overview

The LEGO Group is seeking an experienced Membership Localization Lead to drive the success of our global membership program. This role will be responsible for developing and implementing a localization strategy that meets the needs of our diverse markets.

About The Role

This exciting opportunity offers a unique chance to join our team in Copenhagen, Denmark, and contribute to the growth and development of our membership program. As a key member of our Global Membership & Personalisation Leadership Team, you will have the opportunity to work closely with senior leaders and collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities

  • Develop and implement a membership localization strategy that aligns with our global goals and objectives.
  • Collaborate with cross-functional teams to ensure effective communication and execution of localization plans.
  • Lead matrix relationships with country business units to drive membership localization efforts.
  • Work closely with the CRM Hub to develop localized membership communication and offerings.
  • Provide subject matter expertise and up-skilling support to business units to leverage membership opportunities.

Requirements

To succeed in this role, you will need:

  • 8-10 years of senior experience in leading membership and loyalty strategies at both country and global levels.
  • Proven ability to lead matrix relationships across diverse geographies and markets.
  • Experience managing and driving cross-functional strategic projects.
  • Strong structured problem-solving and communication capabilities.

Benefits

We offer a comprehensive benefits package, including:

  • FAMILY CARE LEAVE: Enhanced paid leave options for important times.
  • INSURANCES: Life and disability insurance for protection and peace of mind.
  • WELLBEING: Resources and benefits to nurture physical and mental wellbeing, community building, and creativity.
  • COLLEAGUE DISCOUNT: Qualify for our generous colleague discount from day 1.
  • BONUS: Reward through our bonus scheme when goals are reached (if eligible).

Location

This role is based in Copenhagen, Denmark, with a hybrid work policy allowing for approximately 3 days per week in the office. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs.



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