Content Strategist

3 days ago


Copenhagen, Copenhagen, Denmark Driversnote ApS Full time

At Driversnote ApS, we are seeking a highly skilled Content Strategist to lead our organic search efforts. As the Head of Content & SEO, you will be responsible for driving user signups through SEO, which should lead to sold subscriptions.

">The Role

You will own the area of organic search in Driversnote. Your goal will be to drive user signups through SEO, which should lead to sold subscriptions. In the first year, your focus will be on the English-speaking markets, figuring out what content works, improving our websites, and making sure we get initiatives going for all of the below.

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  • Main Responsibilities:
  • Content production: A large share of our traffic already comes from the content we write to potential users, a lot of whom are self-employed (which gives us a wide array of topics to work on). You will work with the team to make sure we don't run out of ideas, and you will most likely also act as editor in one or two markets.
  • Content distribution: Today, our readers mainly find our content via search in a completely standard way (they search, we show up in results), and mainly for research they're doing that's related to their business. But there's a lot more work to do, which you will head up:
    • We need to improve our visibility for low-funnel searches, and we need a plan for that.
    • Another big opportunity is barnacle SEO, mentions on larger sites, and inclusion in reviews and the like; we're curious to see which kinds of results this can drive.
    • We currently don't do outreach of any kind (not even for link building). We would like to get something started, and once again we first need a plan for this.
    • We'd like even more ideas for content tactics and distribution, and we hope that you can help with those too.
  • Technical SEO and website improvements: We have a decent technical foundation, but we can certainly improve both technically and user experience-wise. You will head up running site diagnostics and maintaining a prioritized pipeline of initiatives that help us improve over time.

As an overall thing, we value repeatable processes that result in a steady flow of users, and you will head up making sure those processes are put in place (not necessarily designing everything yourself).

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Finally, organic search is bound to change in the coming years. We need you to help us prepare for a possible shift of search volume towards LLMs (gen AI).

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Requirements:

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  • You must have at least 4 years of experience with SEO in a content marketing context.
  • You must have led or participated in a content motion with good results.
  • You must be highly analytical, structured, and committed to a data-driven approach to your team's work.
  • You must be used to working with and analyzing data, both keyword and conversion data.
  • You must be fluent in English and have excellent communication & writing skills.
  • You must know your way around the standard SEO tech stack: Web analytics (we use GA4), Google Search Console, and rank tracking and keyword research tools.

Desirable Skills:

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  • Experience managing a network of content writers.
  • Experience managing projects, at least on a small scale.
  • Experience with data visualization tools like Looker/Datastudio (and perhaps even SQL and BigQuery).
  • Experience with localizing & translating content.
  • Experience working in SaaS and familiar with key metrics like MRR, CAC, CLV, churn, etc.

What We Offer:

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At Driversnote ApS, you will be part of an international team composed of talented people that are fun to be around. You will have ample opportunity to influence decisions at all levels, and we hope we can both teach you something and learn something new from you.

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We work in a relaxed environment with new offices near The Meatpacking District. We get a tasty, freshly cooked lunch every day (vegetarian option available), great coffee, cozy Friday drinks, and have great events; from our running club and gaming nights, to our epic Christmas and summer parties.

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Since many of us have spouses and kids that we enjoy spending time with, we can honestly say that we offer a healthy work-life balance along with a competitive salary and all the benefits you would expect.

">

About Us:

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Driversnote ApS is a product-centric and profitable SaaS company located in the heart of Copenhagen's tech scene. We proudly help over 2.5 million users across more than 50 countries keep their mileage logbooks.

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We're a small, very product-oriented team: 13 in product, 8 in marketing, and 10 in operations & support (notice: no one in sales).

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Our vision is to eliminate work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage, while providing peace of mind that nothing is forgotten and all rules are followed.

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How to Apply:

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Email us at with the subject "Head of Content & SEO". Tell us briefly why you're the one for us and send us your LinkedIn profile or your CV.

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The Future of Work-

Led Approach

Data-Driven Methodology

Long-Term Compounding Growth


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