Content Strategist
5 days ago
RelyOn (Global) is on an exciting transformational journey and seeks a talented Marketing and Communications Specialist to join our Global Marketing team. As a key member of the team, you will play a crucial role in developing and executing marketing campaigns, from content creation to paid sponsoring, and continuous campaign monitoring and optimization.
You will be part of a small team based in Copenhagen leading the digital marketing agenda at RelyOn, but also work closely with regional marketing teams to ensure the success of initiatives across different markets. You will work out of our Head Office in Copenhagen, working 37 hours per week between 8h00 and 17h00 on business days, with an in-office working culture.
The ideal candidate will have strong writing skills, paired with creative thinking to produce engaging content. Familiarity with content management systems, CRM systems (experience with Salesforce preferred), and design tools (experience with Adobe InDesign a plus but not required) are essential. A Bachelor's degree or equivalent in Marketing, Communications, or a related field is preferable, but relevant experience will be considered in lieu of formal education.
Main Responsibilities:
- Develop and manage high-quality, engaging content for various channels, including our website, newsletters, social media, and email campaigns.
- Create and implement content strategies that align with our brand voice and objectives to attract and retain our target audience.
- Manage and schedule content across social media platforms to ensure consistent engagement and brand visibility.
- Monitor, analyze, and report on social media metrics to assess campaign performance and identify areas for improvement.
- Work closely with regional teams to ensure alignment and consistency in messaging and marketing initiatives across different markets.
- Partner with sales and other internal teams to create materials and strategies that support business objectives.
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