Head of Global Demand Generation and Lead Development

6 days ago


Copenhagen, Copenhagen, Denmark Too Good To Go Full time
About Too Good To Go

At Too Good To Go, we aim to inspire and empower everyone to fight food waste together. Our vision is to create a world where no surplus food goes to waste. We operate the world's largest B2C marketplace for surplus food, connecting businesses with unsold food to consumers who can buy and enjoy it at a reduced price.

Job Summary

We are seeking a seasoned professional to join our team as the Head of Global Demand Generation and Lead Development. In this role, you will be responsible for developing and implementing strategies to drive B2B demand and lead generation, leveraging data-led decision-making and continuous performance optimization.

Key Responsibilities
  • Develop, implement, and refine B2B marketing plans to achieve B2B growth targets, based on performance insights, market trends, and business goals.
  • Generate high-quality partner demand and leads through innovative paid and organic strategies.
  • Tailor B2B marketing strategies to fit the characteristics of local markets, including language, cultural preferences, and audience behavior.


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