Head of Category and GTM

3 days ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

Head of Category and GTM (Go to Market)

Liewood is a distinguished children's lifestyle brand that combines Scandinavian design principles—minimalist aesthetic, functionality, and sustainability—into high-quality, affordable luxury products. Generating 300 million DKK in annual revenue, our brand spans multiple product categories, including mealtime, playtime, interior, nursery, apparel, footwear, and accessories.

We focus on providing families with beautifully designed, functional products that enrich their children's lives. With a strong foundation in Europe and a growing presence in APAC, we are poised for significant expansion and are looking for a dynamic leader to drive the next chapter of our growth.

As the Head of Category & Go-to-Market (GTM), you will develop, lead, and execute our product category strategy, ensuring that our offerings align with our brand's commitment to Scandinavian design, sustainability, and high quality. You will oversee all aspects of product lifecycle management, assortment planning, pricing, and go-to-market strategies across both B2B wholesale and D2C e-commerce channels.

You will be pivotal in ensuring our products meet the demands of our existing European markets while also scaling and adapting for the high-potential APAC region. A key focus will be growing market share in Europe and supporting commercial teams in building the distribution channels effectively, while taking advantage of the many opportunities across multiple categories. Additionally, you will work on segmented assortments tailored for different customer needs and lead product initiatives to grow the D2C business.

You will report directly to the CEO/Founder/Creative Director, collaborating closely with the International Sales Director (B2B) and Head of E-commerce to drive commercial success across all channels. This role requires a highly collaborative approach, working side by side with these leaders to ensure that our product/category strategies align with the broader business objectives.

Key Responsibilities:

  1. Category Strategy & Leadership:
    • Define and execute category strategies that reflect our brand and product values of Scandinavian aesthetic of simplicity, functionality, and sustainability, while driving growth and profitability.
    • Lead product assortment planning across our categories mealtime, playtime, interior, nursery, outerwear, footwear, and accessories, ensuring the right mix of products across all sales channels.
    • Ensure the right segmentation of assortments for different customer groups, balancing local demand and seasonal trends across markets.
  2. Market Insights & Competitive Analysis:
    • Conduct market research to identify trends in the children's lifestyle sector, specifically focusing on the demand for functional, sustainable, and high-quality products.
    • Monitor competitor activities and assess gaps in the market to inform the development of new products and refine existing offerings.
  3. Category and Commercial Alignment:
    • Ensure close alignment between product categories and commercial market plans, balancing supply and demand across both wholesale and e-commerce channels.
    • Collaborate with wholesale partners and e-commerce teams to optimize product availability, pricing strategies, and promotional activities.
  4. Product Lifecycle Management & Assortment Planning:
    • Oversee the end-to-end product lifecycle, from ideation to end-of-life, ensuring that products adhere to the brand's core values of functionality, sustainability, and affordability.
    • Develop pricing strategies that reflect the brand's positioning as an affordable luxury, ensuring competitive yet profitable pricing across all channels.
  5. Analytics & Reporting:
    • Use advanced analytics to track product performance, consumer behavior, and market trends.
    • Provide regular performance reports to senior leadership, focusing on category performance, GTM initiatives, and market expansion efforts.

Required Qualifications:

  1. Minimum 7-10 years of experience in category management, GTM strategy, or product management, preferably in children's lifestyle, fashion, or consumer goods sectors.
  2. Proven experience managing B2B (wholesale) and D2C (e-commerce) revenue streams with an ability to balance both commercial and brand objectives.
  3. Strong knowledge of Scandinavian design principles, sustainability practices, and the demand for high-quality, functional products.
  4. Expertise in pricing strategy, product lifecycle management, and assortment planning, with a strong analytical mindset.

Why Join Us?

Lead the development of a fast-growing children's lifestyle brand with a strong emphasis on sustainability, design, and high-quality products.

Competitive compensation, comprehensive benefits, and career development opportunities.

Application Process: Please submit your resume and cover letter detailing your experience and why you are the ideal candidate for this role. We look forward to hearing from you

For questions regarding the position, please contact: Head of People & Culture, Line Neustrup, lin@liewood.com.

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