Beverage Marketing Strategist

2 weeks ago


Århus, Århus Kommune, Denmark Arla Foods amba Full time

The role of Beverage Execution Manager MBB at Arla Foods amba requires a gifted trade marketing professional to set the direction and execute the Milk Based Beverages (MBB) ambition in EMEA. The ideal candidate will strategize locally and excel in the great ambitions for the iconic brand Starbucks RTD (Ready-To-Drink) business in EMEA and other MBB brands.

Key Responsibilities

  • Develop and execute the EMEA cooler program based on local/global channel category insight on consumers, shoppers, customers, channels, and competitors.
  • Drive the annual cooler EMEA business plans with direct P&L impact within MBB.
  • Work with 58 different markets, prioritizing time and effort to generate impact and deliver the overall EMEA cooler strategy across brands.

Requirements

  • Trade marketing experience from other high impulse brands/categories.
  • Knowledge of the entire marketing process and hands-on sales experience in trade marketing, sales, or marketing.
  • At least 3-4 years of experience with a global FMCG organization.
  • Excellent relationship-building skills and proficiency in written and spoken English.

Arla Foods amba is looking for an entrepreneurial and independent individual to take this role, with a strong background in trade marketing and a passion for driving business success.



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