Activation Manager

2 days ago


Copenhagen, Copenhagen, Denmark Philips Iberica SAU Full time

Job Overview

The Retail Marketing Director will be responsible for driving category growth and creating successful sell-out activities to drive business through the development and implementation of strategic customer & trade marketing plans. Based on market insights and consumer decision journeys, you will initiate and stimulate local and regional trade marketing actions towards our retailers, both online and offline.

You will manage the performance of promotion spend within the framework of integrated A&P and trade marketing planning to deliver effectiveness for shopper activations, both online and offline.

Key Responsibilities:

  • Develop local shopper activation plans ensuring they are customer-specific and aligned with the overall Nordic Marketing Activation plan.
  • Work closely with sales to drive business planning and activities for assigned customers securing both sell-in and sell-out at key customers.
  • Ensure brand consistency on all consumer touchpoints at retailer channels.
  • Optimize product presentation offline by securing planograms are updated with the right portfolio and supported with inspiring POS for 2nd placements activations.
  • Drive online excellence with relevant product content especially for champion products and support shopper activations to increase search reach time on site click-through rate and basket size.
  • Based on sales analysis retailer stock levels and consumer data identify gaps and opportunities monitor trade marketing activities and track their ROI making clear recommendations for new activities.
  • Monitor brand and category performance to develop a conceptual category deck securing future growth.
  • Create tailored customer POS for both offline and online and manage local merchandisers.
  • Stay informed about emerging trends in shopper behaviour and retail environments to ensure marketing plans remain relevant.


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