Product Positioning Specialist
1 week ago
We are Electricity Maps, a global data platform providing real-time and predictive electricity signals to help devices reduce their costs and emissions.
Our goal is to make electricity consumption more efficient, and we're achieving this through our innovative platform and APIs.
We're seeking a skilled Growth Lead to enhance our product positioning, messaging, and packaging, ultimately driving the creation of qualified leads for our sales team.
This individual will collaborate closely with our leadership team and account executives to establish a comprehensive marketing strategy and develop our marketing capabilities from the ground up.
About the Role
The ideal candidate should possess at least 5 years of experience in product or growth marketing within a high-growth B2B enterprise startup environment.
They should be adept at developing customer empathy, fostering relationships, and proactively engaging with customers to understand their needs and refine our value proposition.
A strong technical understanding and curiosity are essential, enabling the individual to grasp our product and comprehend the needs of our technical customers.
Exceptional storytelling skills are required to effectively communicate our technical product and convey a compelling vision and ambition.
A hands-on approach and ability to act swiftly, gathering initial learnings quickly and iterating throughout the process, are vital.
A data-driven mindset, coupled with a proven track record of conducting experiments, measuring impact, and iterating rapidly, is crucial for success in this role.
Key Responsibilities
Conduct thorough competitive analysis and customer research to inform product positioning, pricing, and packaging strategies.
Create impactful product narratives and messaging that establish Electricity Maps as a thought leader in its industry, resonating with both technical and business stakeholders.
Analyze market data, user behavior, and competitor trends to refine personas and segments, as well as identify novel growth opportunities.
Develop and execute comprehensive product launch plans, ensuring seamless communication and positioning across all channels through close collaboration with cross-functional teams.
Design and manage growth marketing initiatives aimed at optimizing customer acquisition funnels, enhancing conversion rates, and generating sales pipelines.
Provide sales teams with critical competitive insights and impactful assets (e.g., pitch decks, case studies) to translate insights into actionable revenue growth strategies.
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