Digital Marketing Strategist

6 days ago


Århus, Århus Kommune, Denmark Whiteaway Full time

Whiteaway Group is a dynamic and innovative retailer, committed to delivering exceptional customer experiences across Scandinavia. We're seeking a talented Paid Search Specialist to join our team media, where you'll play a crucial role in shaping the strategy and execution of our Google Ads initiatives.

The ideal candidate will have a passion for performance marketing and paid search, with experience using tools like Google Analytics and Data Feed Watch. You'll be responsible for managing and optimizing paid search campaigns, collaborating closely with our marketing and sales teams to deliver valuable insights and align campaigns with revenue objectives.

We offer a unique work environment that fosters creativity, independence, and professional growth. As our Paid Search Specialist, you'll have the opportunity to make a significant impact on our business priorities and drive results through data-driven decision making.

Key responsibilities include:

  • Setting the strategic direction and fully owning both the strategy and execution of our Google Ads initiatives
  • Managing and optimizing paid search campaigns and budgets to consistently meet performance goals and maximize return on ad spend (ROAS)
  • Collaborating closely with our marketing and sales teams to provide actionable insights and ensure campaign alignment with overall business objectives

What we're looking for:

  • A passion for performance marketing and paid search
  • Experience with Google Ads, including Search and Shopping
  • Strong analytical skills and a data-driven mindset
  • Experience with tools like Google Analytics and Data Feed Watch
  • A proactive attitude and the ability to work independently and collaboratively
  • A commercial mindset with the ability to see the full picture and decompose it into specific insights


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