Digital Marketing Strategist
1 day ago
We are seeking a highly skilled Digital Marketing Strategist to join our team. This is an exciting opportunity for someone to develop and execute comprehensive digital marketing strategies that drive business growth.
The successful candidate will have at least 2-3 years of experience in paid social media advertising and be skilled in campaign management, performance analysis, and budget optimization.
- Key Responsibilities:
- Campaign Execution & Optimization: Plan, execute, and optimize paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Performance Tracking & Reporting: Monitor key metrics (CTR, ROAS, CPC, conversions, etc.) and provide insights to enhance campaign performance.
- Budget Management: Ensure efficient allocation and spending of paid media budgets to maximize ROI.
- A/B Testing & Analysis: Conduct testing of ad creatives, copy, and audience segments to drive continuous improvement.
- Collaboration: Work closely with the creative, content, and broader marketing teams to align paid strategies with organic initiatives.
- Analytical Mindset: Ability to interpret data, optimize campaigns based on performance insights, and provide recommendations.
- Creativity & Innovation: A strong understanding of creative ad formats and what drives engagement in paid media.
- Project Management Skills: Ability to manage multiple campaigns simultaneously while meeting deadlines.
- Communication Skills: Strong written and verbal communication skills for stakeholder collaboration.
- Technical Expertise: Experience with Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and other relevant platforms.
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