Product Marketing Strategist

2 weeks ago


Århus, Århus Kommune, Denmark Whistleblower Software Full time

About the Role:

We are seeking a highly skilled and experienced Product Marketing Strategist to join our team. As a key member of our marketing organization, you will be responsible for developing and executing strategies that drive business growth through effective product positioning, go-to-market planning, and customer engagement.

In this role, you will work closely with cross-functional teams, including sales, product development, and engineering, to create and communicate compelling value propositions that resonate with our target audience.

The ideal candidate will have a proven track record of success in product marketing roles within the SaaS industry, with expertise in market research, competitor analysis, and data-driven decision making.

Main Responsibilities:

  • Develop and execute product marketing strategies to drive business growth
  • Create and manage product positioning, messaging, and content
  • Collaborate with cross-functional teams to plan and execute go-to-market initiatives
  • Analyze market trends, customer needs, and competitor activity to inform product development and marketing strategies
  • Manage and optimize product marketing budgets to achieve business objectives

Requirements:

  • 2+ years of experience in product marketing roles within the SaaS industry
  • Proven track record of success in driving business growth through effective product marketing strategies
  • Expertise in market research, competitor analysis, and data-driven decision making
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Professional fluency in English


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