Senior Marketing Manager

4 days ago


Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full time

Digital Marketing Specialist Job Summary:

We are seeking a results-driven Digital Marketing Specialist to join our marketing team at GAN Integrity Solutions. As a Digital Marketing Specialist, you will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels.

Job Description:

  • Digital Campaigns: Plan and execute digital marketing campaigns, including marketing database, email, social media, content syndication, intent data, marketplaces, display advertising campaigns, and other channels.
  • ABM Tactics: Develop and execute account-based marketing tactics based on 1-to-1, 1-to-few, and 1-to-many strategies using ABM tools like 6sense and Demandbase.
  • Vendor Coordination: Coordinate with third-party vendors to support campaign execution.
  • Content Creation: Collaborate with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
  • Social Media Strategies: Develop and manage paid social media strategies to increase engagement and lead generation.
  • SEO/SEM Optimization: Work with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic paid traffic and improve search engine rankings.
  • Analytics and Reporting: Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-5 years of experience in digital marketing, with a proven track record of successful digital campaigns.
  • Technical Skills:
    • Proficient in digital marketing tools and platforms.
    • Experience with SEO/SEM, marketing automation tools, and CRM systems.
    • Familiarity with WordPress or other CMS platforms.
  • Strong analytical skills and data-driven thinking.


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